Nike Sportswear put 1Love to celebrate the World Basketball Championship. As part of the promotion, they organized a basketball game in NYC that put borough against borough in head to head basketball games. They chose a personality from each borough to lead their respective squad and also did a documentary on each team captain. The first released documentary focuses on the home of Jay-Z, Biggie, and Norman Mailer, as well as Theophilus London who served as the Brooklyn team captain. Find out more about Theo’s BK experience in the BBGUN directed clip below.
http://www.youtube.com/watch?v=uyHO4S-L9I4