It was only a matter of time for Facebook to use its $1 billion acquisition of Instagram to generate income by selling ad space. Soon, when you’re scrolling through endless amounts of selfies and photos of people’s food, you’ll also see ads from various brands that you might not follow. I figure there will be some type of uproar from people, but that’s just how the internet world works – ad space equals dollar signs for companies. There will be a hide feature, though, which is a way for Instagram to ease users into the beginning of its advertising phase. No word on when we’ll see the ads pop up in feeds, so keep snapping away until then.

[Via Time]