A lot of artists we work with have Bandcamp sites as a means to give listeners a way to listen to and download or buy their work. For those who aren’t familiar with Bandcamp, it’s essentially an online music store that also acts as a promotional platform for artists and it is a great source for discovering new acts. Little did we know, Bandcamp was hard at work doing what Pandora should have done years ago, creating a way for music fans to take a far more active and engaging approach to music discovery. The Discoverinator allows users to browse by artist, genre, artist recommendations, best-selling, etc. And according to Bandcamp, they’re working on a mobile app. Sweet.

Here’s what Bandcamp had to say…

“There are hundreds of thousands of albums on Bandcamp, but no easy way to browse through them and find your new favorite band. So we set out to build something that would take what we love most about traditional record stores — the serendipitous discovery that happens when we go to our favorite section and just flip through covers — and combine it with elements that are uniquely Bandcamp: the ability to listen to full streams, browse through every artist’s merch, see what the bands themselves recommend, and explore a deep and constantly expanding catalog of great independent music. That’s the Discoverinator.”

Read more and check out this introductory video at Bandcamp’s blog and of course, peep The Discoverinator here