Most people or companies when dropping a website tend to do some promoting or marketing to get attention for the launch date. Sometimes, it’s hit or miss depending on how they execute their plan. However, some people like Victoria’s Secret model Candice Swanepoel have figured out a way to get their audience’s attention. Candice has teamed up with MEDIATROPICS and director Jerome Duran to release some teaser videos for the launch of her new site. The titles for each video are “Unplugged,” “Mesmerized,” and “Heat,” and after watching them, I’m sure she’ll have some new loyal followers waiting for the new website to drop.

[Via Hypebeast]

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