What do you do when you can’t afford a photographer or street team? Well, you go the DIY route, have the models photograph themselves, then ask your fans to hits the streets with staple guns and tape. That’s exactly what Rag and Bone did in this complete DIY campaign for Spring/Summer 2011. You can learn more about the campaign which features models Edita, Lily, Abbey Lee and Sasha, as well as download all the posters and spread the word at Rag And Bone’s site.
More pics below.