Lolla

“Trying to rock that ass to sleep like pajamas.”

J. Cole take elements of “Kinda Like A Big Deal” on his new track, “I’m On It”, sound Pusha T-ish, over a barrage of drums.  J. Cole’s rap fits into the track well, transmitting his sense of direction and hunger.  Cole’s been incubating for a while now since capturing attention with last summer’s appearances on The Blueprint III and Revolutions Per Minute.  Don’t let the Roc Nation affiliation fool you, Cole is not Drake #2 as he was lazily labeled by some following the release of his mixtape, The Warmup.  Cole is rough around the edges from his raspy voice, to his lyrics that often tackle poverty and social issues rather than consumerism, or self-reflective ventures into the world of emotions.

Grab “I’m On It” after the jump.

J. Cole: “I’m On It”

[audio: http://rubyhornet.com/media/rh/music/j_cole_im_on_it.mp3|width=180]

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