Jay Electronica has done the Dew… After inking with Roc Nation, Jay lends his “signing song” to Mountain Dew for their new Code Red campaign. The video and concept are pretty dope, and the music speaks for itself. I’m wondering how this may effect Jay’s fanbase, if it will at all. Jay Electronica has positioned himself as an artist that you wouldn’t necessarily associate with selling Mountain Dew. This is Jay’s first big endorsement, and was shot at New Orleans’ One Eyed Jack’s theater. The spot was directed by Jacob Lincoln.
The video is below and there is more info on it at Missinfo’s site.