Via 24theeth.com
In 1933 René Lacoste created the legendary L.12.12 polo shirt. Throughout its history the popularity of the L.12.12 has continued. It truly incorporates the Lacoste spirit of tenacity,
modernity, authenticity and effortless style. To celebrate this achievement, we have looked to the worlds of music, design, retail and lifestyle for 12 collaborators who share the Lacoste values and have their own vision. We have invited them to pay homage to René Lacoste and take inspiration from the brand’s iconic heritage to create a collection of unique shoes. These collaborators include iD Magazine, Shoes Master, Sneaker Freaker, Jazzie B, Sébastien Tellier, Stones Throw Records, Bodega, colette, D-mop, Ato Matsumoto, Christophe Lemaire & Tim Hamilton. You can find out more about the power of 12 and the Legends range at http://24teeth.com. The legend of René Lacoste lives on. Reinterpreted and remixed.
See the promo video below.
http://www.youtube.com/watch?v=y-W3wfGKwCg