Not only is Opening Ceremony known as one of the more respected retailers in the game, but they have an extensive list of creative collaborations under their belt. That being said, it should be of no surprise that they would sooner or later join forces with denim kingpin Levi’s on a new collection featuring men and women’s product that is expected to hit stores next month.
Photographer Ryan McGinley was tapped to shoot a look book and marketing materials for the new Levi’s line. McGinley, a chronicler of the hipster lifestyle, also shot the current Levi’s “Go Forth” advertising campaign.
According to WWD, the capsule line will be found at Opening Ceremony stores, levi.com, the Levi’s flagship in San Francisco and a group of exclusive wholesale accounts around the world.
“Over the last few years, Opening Ceremony has consistently created and celebrated the freshest and most exciting stories in fashion,” said Joshua Katz, head of collaborations, partnerships and creative concepts at Levi’s. “Our collaboration was really built around a shared desire to celebrate our history, not just by revising it, but rather by reinterpreting it in new and interesting ways.”
via WWD