There are many Beastie Boys lyrics that float around in my head, ready to be recalled at any moment. One in particular goes back to 1998’s Hello Nasty and the song “Putting Shame In Your Game”. It’s the third verse where MCA raps in his signature gravel tone, “I might stick around or I might be a fad, but I won’t sell my song for no TV ad.” Those sentiments were echoed in 2004’s To The 5 Boroughs and the record “Triple Trouble” where he raps, “What you get is what you see, and you won’t see me in no advertising.”
Earlier today Rolling Stone posted an excerpt of MCA’s will, highlighting a paragraph in which MCA restricts the use of his music and likeness in future commercials, staying true to the belief he’s had throughout his life.
“Notwithstanding anything to the contrary, in no event may my image or name or any music or any artistic property created by me be used for advertising purposes,” the will reads.
Adam “MCA” Yauch passed away on May 4, 2012 after a 2 year bout with cancer.