In a genius business move, Norma Kamali previewed her Couture, E-bay, and Walmart Collection in one show and it was held at NYC’s Apple Store. Why was it held at the Apple Store you may ask? It’s because while previewing her collections she also unveiled a new I-Phone App which will allow users to view all three Norma Kamali collections, press clips, YouTube videos and Kamali’s blog and also a new game on Roiworld with avatars who wears the 15-piece Norma Kamali line for Wal-Mart. As a proponenet for High and Low culture, I comment Ms. Kamali on reaching out to customers at every economic level during these hard financial times. During the show each model held a sign that read which collection she was wearing, Walmar, E-bay, or Couture. What a clever idea, go girl!
