Sunday night I was going over my DVR list and ended up watching an “Explorer” episode of the mobile phone App craze. The show “explored” how in such a little amount of time, the Apple iPhone was able to create an app market for iPhone users. With 9 million iPhones users, the marketing reach to create an App is incredible. Nike, who is known for their great marketing campaigns, embraced the app capabilities with their “Training Camp” App last year. Now let’s fast forward to today… We are 2 days away from Nike revealing their “True City” app. Not much is know about this app, except that it will “Make the Hidden Visible” in six European cities. Check out the teaser video below, and if you’re lucky enough to be in one of these cities be ready for some very dope stuff from Nike.
via Nike Sportswear
Nike True City from NikeSportswear on Vimeo.