Like I noted before, the Transformers 3 marketing campaign tried their best to convince “urban culture” to get involved in all things Transformers. Most recently, they have linked with Rocawear for an exclusive set of T-shirts. Hit the jump for more pics + a clip about the project. Ps – if you haven’t peeped the movie yet, don’t see it in 3-D, I’ve heard it’s not at all worth it. Never really understood the 3-D movie hype anywho. *Shrugs*


Rocawear, fresh off the success of pairing Jay-Z’s lyrics with Snoopy and Peanuts (not Snoop Doggy Dogg), has collaborated once again, but this time it’s Hasbro’s Transformers. Yes, the box office smash hit has partnered with Shawn Carter’s Rocawear for an offering of a variety of t-shirts. Check out what turned out to be an incredible collision of hip hop energy, autobots and decepticons, we’re sure you won’t be disappointed!

http://www.youtube.com/watch?v=GpcLPV4B_WE