Rocksmith

Toyko-New York based streetwear brand, Rocksmith, has teamed up with director Lazlo for the new All That Matters Holiday lookbook film. All That Matters is the first of many features that will be shot entirely using the Japanese Harinezumi camera. Rocksmith homies hit the NYC streets for a day of stunts, blunts, and skateboards. According to Rocksmith:

The carpe diem attitude of All That Matters is visually paired with the Rocksmith Holiday 09 collection. The line features progressive cut & sew with vintage quality and fabrication, such as the OG Varsity Jacket with distressed leather sleeves and the corduroy/French terry Apex pullover.  The Stunts Blunts tee puts a NYC twist on a California classic, while New Money is the anthem blaring through the Boombox skate deck speakers.”

Check it out below.

 
Directed and Produced by: Lazlo & Erik (Kilo/Rocksmith)
Music: Jay Reatard (Matador Records) “It Ain’t Gonna Save Me”
Starring: the homies, just doin what they do