SuYoon is a new lifestyle brand that merges women’s stylish provocative footwear and sportswear athleticism. Here is their video look book for Fall 2010 that features cameos form DJ Clark Kent & Neil Armstrong,with a beautiful model bouncing around in her latest SuYoon footwear, with soundtrack provided by Feist (who I just became an instant fan of after watching this).
According to SuYoon:
Launching in Fall 2010, the collection features a mixture of materials from vintage suedes, premium pebbled and smooth leathers, applied with sport influences such as EVA rubber inserts, hidden wedge insets, padded knee pads, pull-tabs, and color-blocking; on re-engineered silhouettes such as the “not so basic” pump, a sculpted wooden wedge, the “every-day” flat boot, and an over-the-knee boot.
Our foremost philosophy will be to harmonize and fuse the worlds of “laid-back” comfort and leading style-first fashion, without sub-coming to trendy fads – ultimately culminating into a place where relaxation can indeed be sexy and achievable.
SUYOON FW10 PHOTOSHOOT Hi-Res from SuYoon on Vimeo.