Video by Elijah Alvarado
With a big name comedy like Get Hard set for a wide release in a short couple of weeks (March 27th), it only made sense for Will Ferrell and Kevin Hart to bring the film over to SXSW for its world premiere. The comedy, directed by Etan Cohen, stars Ferrell as a framed accountant sentenced to ten years for fraud. Desperate to “get hard” for maximum security prison, he turns to his car washer (Hart), whom he mistakenly assumes has spent time in jail, to prepare him for jail.
Just before Get Hard premiered, we had the chance to work the film’s red carpet and speak to Cohen, Ferrell, and Hart about the SXSW experience and the film itself. Check out our Get Hard SXSW red carpet video interviews below.