The next release from the “In Between Video Series” which will now be dropping August 24th, is a perfect example of how sometimes, simplicity wins.
“With Antonio Tosca we wanted to create this character that The ILLZ embodies but also is a look that is opposite to what “Hip Hop” portrays. What we set out to do was flip the image of Hip Hop, I shot performances just like in the 90’s but rather it be grimy and in dark locations. We went to the west village and walked around. We let the city inspire us and dictate the shots and the mood we were feeling at the time.”
Hit The Jump For The Video.