“Ichiban B**ch!”
Donny Goines is preparing to release a new project, Success Served Cold, and gives us the Court Dunn directed video for the album’s first single “Ich!ban”. “Out with the old, this is the new me,” raps Donny on in the first line of “Ich!ban”, which witnesses the NYC emcee tackle producer F.R.E.A.K’s electrically charged production, something that listeners may not expect from Goines, who is known mostly for his boom bapish and reflective joints. “Ich!ban” is high energy throughout, and the video keeps things crisp and clean, with Court Dunn again demonstrating his “simple but dope” style.
Watch the new video below.