It’s been really interesting to see the way Kanye West has been promoting his forthcoming opus, Yeezus, with a guerrilla-style marketing approach. Blogs, music critics and fans are all buzzing with the tidbits of content Kanye has let the masses hear, especially this morning since we’ve obtained footage of him performing three new records at New York’s Governors Ball festival (including one featuring King Louie!) and reports of Rick Rubin being helping Yeezy out as a executive producer. Watch the clips below and read the full report here.
http://youtu.be/5RDdsWm3uRU
http://youtu.be/DLjoXbEhXUY
http://youtu.be/TtGXW3kqdnM