Some tracks try to take a step back and criticize our culture and the everyday things we readily accept as normal but they often fall short. This is not one of those tracks. In a truly unique track, Macklemore told a story as he dug into the consumerism that runs rampant in our country. Now Macklemore has added to the story by providing some stunning visuals. I was sold as soon as I saw the kid in the Jumpman pose.The video was directed by Zia Mohajerjasbi and it is beautifully done. Big props to Lucas King who plays “mini-Macklemore” in the video. Watch it below.