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With only a month and a half away separating us from Spike Lee’s remake of Oldboy‘s theatrical release, the marketing for the film is elevating to new heights. Recently, a new clip for Oldboy was released showing new footage of Josh Brolin’s Joe Doucett investigating various Chinese restaurants to find the exact one his captives ordered food from to feed him over his 20 years of captivity.
For those unfamiliar with the Korean film adaptation of Oldboy, the hammer/fight scene is one of the film’s most memorable scenes, both for its brutality, realistic, desperate fighting, and the technicality behind the long take. Considering the popularity of the scene, it’s sure to play a major role in Spike’s version. In an ingenious marketing move, a contest was created to win the hammer from the film. Contestants simply have to visit their local Chinese restaurant, take a photo of some dumplings, and tweet it to @FilmDistrict with the hashtag #EatTheClues until October 20th.
Good luck!
