Rocksmith was one of our earliest supporters as well as interviews. They are not only still alive, but thriving more than ever. Here they drop their new video lookbook for their summer 2012 collection. Check out the video below to see what they have in-store.
“The Rocksmith Summer 2012 collection is bright and graphically bold, so what better location for a shoot than sunny Los Angeles? This campaign features California native and Columbia Record’s rising star T. Mills. Summer is all about the explicit lifestyle, making memories, being carefree and having fun—this is the message in the clothing. That’s the vibe we get from Travis’s music, so it was a natural fit. As the day progressed from Santa Monica to Inglewood, photographer Aris Jerome and stylist Nai Vasha shot quite a few looks. Featured in this capsule is the cotton twill Ninjas baseball jersey, explicit pattern tanktop, camo chino shorts and an assortment of graphic tees and snapbacks.”