Self Edge seems dead-set on being the finest purveyor of denim in the states, and are well on their way. After opening their NYC location a year ago, they’ve got both coasts locked with some of the best brands and best styles available. They’ve released a lookbook featuring their in-house brand’s line for fall 2010. Focused more on the people that inspire the line, rather than the clothing explicitly, the lookbook offers a great look into classic Americana. Clay Gardner shoots the photos, and you can grab pieces from Self Edge’s new line at stores on either coast or online. Take a full look at the photos after the jump.