[Album] The Bloody Beetroots: "Hide"

Sir Cornelius Bob Rifo, better known by his stage name: The Bloody Beetroots, is easily one of the most refreshing acts in electronic dance music today. The Italian artist is intent on bringing instruments back to the genre and continues on that journey here on HIDE, released in a couple weeks but streaming on Rollingstone.com, by tapping Motley Crue drummer Tommy Lee for “Raw”, Theopholus London for “All The Girls (Around The World)”, Peter Frampton doing vocals on “The Beat” and even the King himself, Sir Paul McCartney lends some wailing vocals on “Out of Sight”. While at EDC Chicago earlier this summer, I had the chance to sit down with “Sir Bob” and talk to him about his penchant for bringing instrumentality back to a genre that is rife with lifeless DJs. “I want to bring back music, so you will see that I use a lot of instruments-that’s why EDM is kind of stale now, because everybody is playing records and it’s full of DJs and I want to bring back music and that’s why I’m pushing,” said The Bloody Beetroots. He went on to say, “I really want the music back, I want people to play instruments. It’s becoming all DJs and young people who dodge the feeling of a human source. I want to deliver this kind of message to people and say ‘you are producing this stuff in the studio, ok, let’s do something more now,’ bring back funk, rock-well produced music.” Check out his well-produced tracks below, premiered on Rolling Stone.

Jake Krzeczowski

Jake Krzeczowski is a writer based in Chicago. Since graduating from the University of Iowa in 2012 he has written for the likes of The Chicago Sun Times, Complex Magazine, and Elevator Magazine.

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