It was just a year ago when we were all surprised and excited by Apple’s purchase of Beats by Dre. As I speculated back then, the purchase wasn’t exclusively for Beats by Dre’s hardware, but the software within their streaming service, Beats Music. After a year of wondering, the curtain has finally been pulled back at this year’s Worldwide Developer’s Conference (WWDC) in San Francisco.
Simply known as Apple Music, Apple’s streaming service is scheduled for a June 30th release on Apple devices in more than 100 countries with an Android release scheduled sometime in the fall. Price plans for the service come in $9.99/month and $14.99/month for six-person family plan. A three-month subscription is also offered for free for new subscribers. While Apple Music boasts more than 30 million songs on the service, much of this library can be found on Spotify on other services.
Apple is banking on exclusive releases (similar to Tidal’s offerings) to justify the price tag. Other features Apple Music has over Spotify is full functionality with Siri, “Connect,” a social network aspect of the service that allows artists to directly release songs and interact with fans, and Beats 1, a 24/7 radio station broadcast from London, New York, and Los Angeles that will be curated by various artists.
It’ll be hard to justify a subscription price when Spotify has a free version. Or, you know, we can go back to the days of actually playing music from our iTunes libraries. Nevertheless, shots have been fired as Apple does everything in their power to monopolize every nook and cranny of the entertainment industry. Are you on board with Apple Music, or will your blood forever bleed Spotify green?