Tonic Room X Rubyhornet X Brainiac Society Present: Dubya’s Farewell

Ruby Hornet

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tonic Room X Rubyhornet.com X Brainiac Society:

Present Dubya’s Farewell

Come kick it with us, and celebrate the last weekend of George W. Bush in office. Drink Specials all night.

Music By: DJ Izzo & DJ RTC
w/ A Special Perfromance by Naledge (Kidz in The Hall)

Saturday, January 17th
2447 N. Halsted
10pm - 3am (No cover)
21 +

Photos by: Ruby Hornet (Benny Rocs)

Any Q's: Rubyhornet@gmail.com


First Look: Donny Goines

Donny Goines is not exactly new to the RH pages.  We've featured a slew of his music, as well as a Freestyle In The Park with Charles Hamilton.  But, we've never truly taken an in-depth look at our homie from Harlem.  Fortunately for us, our boy Kosha Dillz linked up with Donny Goines for our last First Look of 2008.  Check it out below as Donny speaks on his name, his new album, exercising, and of course, racks his brain in Kosha's now signature fill in the blanks...

NYC has some hard working  characters. This site names me the hardest working man in Hip Hop, but out in NYC Donny Goines has earned himself quite a reputation as a rapper. He's not out selling CDs at shows, nor is he annoying people. He posts up in the cut and seems to be doing it right. In fact. I should take some lessons from this guy. maybe not.  How 'bout I just ask him some tough questions and make him sweat. Make him fear this interview Yeah!!!...Actually,..I'm procrastinating about going to work...so I'm just gonna let him answer these things already. Donny Goines...gentleman, rapper, and a stand up emcee. At least that how I perceive him to be...

RubyHornet:  Your name is reference to?

Donny Goines:  My first name is Donny legally (spelling and all) and when I decided that I wanted to become a serious artist I knew I had to think of a stage name. Long story short, I don't like nicknames and I was trying to incorporate my real name into my MC name. After a few days of tossing around names my boy suggested it (Donny Goines) and at first I was hesitant but as I thought about it more and more I felt it was a good fit.

RubyHornet:
  Ilooked in a 1993 or 98 source mag and saw a Donald Goines advertisement...did you know this?

Donny Goines:  Donald Goines, for those who don't know is a famous author who penned urban tales. I felt me and him had alot of similarities and that's why I adopted the moniker. I am not trying to be like him or impose on his legacy in anyway, but I do feel we share a lot of the same characteristics when its comes to writing.

RubyHornet:
  You reside in a place called  ___________.

Donny Goines:  Harlem NYC.

RubyHornet:
  Are you mainstream? I heard you went to MTV already.

Donny Goines:
  Mainstream. What's that lol? Nah but seriously, me or my music have been on MTV2, MTVU, Fuse TV, Hot 97, Power 105 and Music Choice On Demand just to name a few. My reach extends far beyond the underground and the best is yet to come.

RubyHornet:  What's the best thing about using a real name that's not your real name?

Donny Goines:
  Well, Donny is my real name actually. The best thing about that is people don't call me anything else really but my God given name, except when they add the Goines.

RubyHornet:
  What is the defintion of a blog rapper? A street rapper? A nerd rapper? What category do you fall into?

Donny Goines:
  I fall into the category of MUSICIAN. A blog is just a method to get your music out, I've always been a Nerd actually and I've done my fair share of dirt in the streets as well. Bottom line is I feel that I don't fall into any specific category and music can be viewed differently depending on who's looking at it.

RubyHornet:  Do you treat women well?

Donny Goines:  Always. My momma taught me well.

RubyHornet:  Your favorite thing about the holidays is what...?

Donny Goines:  Nothing really. Not really the "festive" type. Never have been come to think of it. I do get enjoyment from other people's happiness though.

RubyHornet:  Your favorite stage to rock is?

Donny Goines:  So far I would have to say S.O.B's in NYC. I love the crowd, the atmosphere, the space and everything thing else about it. Definitely one of my favorites thus far.

RubyHornet:  For a well presented person in public, I sense a lot of anger in your videos. Actually, better put, your video has you mad about your job in your room running around in circles. Is life really like that sometimes?

Donny Goines:  Mad? not really. Frustrated, very much so. The truth is I'm struggling.  I'm really having a hard time pursuing this career because many things that happen in life distract me. The Real World isn't a program you see on MTV, it's the world you see when you walk out the door and honestly speaking, s**t an't sweet on this side.

RubyHornet:  Ever exercise?

Donny Goines:  I try but my schedule is very hectic these days. Top of the year I'm on it though. Gotta get my sexy on haha.

RubyHornet:  I know this is like a question for a college entrance exam, but where do you see yourself in the industry in 5 years. I see you as more of a business man as well...like doing talk shows and educating these newbies.

Donny Goines:  Well see. Truthfully I have no idea. Where ever life takes me is where I will be, as cliche as that may sound. I am a firm believer that everything happens for a reason, and God has a plan for us all. So, where I will end up is up to him at the end of the day. God willing I'll still be alive making great music.

RubyHornet:  Your album is called Minute After Midnight.  Why not Hour After
Midnight
, or 1/2 An Hour After Midnight?

Donny Goines:
  Because it refers to the principles of the Cinderella story and how they parallel to music. In that story the magical pumpkin turns into a carriage, which I compare to the fancy cars. The magical gown is like the jewelry, so on and so forth but what happens after Midnight? All of those things disappeared because they were not real. They were fantasy. This album represents the truth, my heart, a.k.a NO FANTASY!!!

RubyHornet:  This is a Chicago based website and we all know Chi town has been  on the come up for quite sometime, if not running this whole music thing. What is your perspective on Chi town?

Donny Goines:  I had the opportunity to visit it once and I loved it. Chi town is a place where a lot of great talent comes out. No I.D, Common, Kanye West, Lupe and many more have come from there and I love it.

RubyHornet:  For brownie points...you have any features off the album? Someone else to recognize so someone might just be like, 'damn i gotta buy it before even hearing Donny Goines?

Donny Goines:  Nope. Not one single feature except for my girl Tess who is singing on a few hooks. I did that on purpose too. I could have gotten some big name features on there, but chose to go at it alone all the way through.Simply put, I wanted to prove myself as an MC and artist with my first album.

RubyHornet:  OK, my favorite part of this is fill in the blank...

Donny goines finished his freshman year of College.  Donny Goines thinks dickriding is gay...If I was a Ruby Hornet, I would diss the wack MC's and then run to Canada to escape...My favorite rapper is Biggie...My favorite rocker is Anthony Kedis (Red Hot Chilli Peppers)...The best kind of music that isn't Hip Hop is Mid 90's Rock. I listen to my iPod playlist when I wanna chill out and sip coffee or tea...The most hard working man in the game right now is ME because he gets all the hot chicks (but I don get the chicks haha)...

RubyHornet:  OK...some of that didn't make sense.  You still gotta answer it man..No one said gettinga interview form ruby hornet was easy.

Some people are afraid to be themselves because MTV says reality is not cool...For those who don't know, Donny Goines has a video on MTVU freshmaN five,  but he also has videos on Music Choice On Demand...If i had to leave NYC I would go to Cali because the cool people live there and it makes me stoked...Kosha dillz is the illest Jew because he meets up with peeps like my Rabbi and kicks freestyles...Better rappers WRITE because they are too focused and need to write their music down...If I could change the world, I would help it by doing one good deed at a time.. If you walked a day in my shoes, you would have to be a size 9 and a
half
and also have dirty socks with a f'ed up attitude.

RubyHornet:  Rappers love to shout out the other rappers etc and their people. Let's give them shine below here...also iTunes links and all that jazz...ready set SHOUT!

Donny Goines:  All I want to say is thank you to my boy Kosha Dills, Ruby Hornet, the readers and to everyone who shows me love. Be sure to pick up my album, Minute After Midnight,  which is Executive Produced by Dame Grease at Amalgamdigital.com, Itunes, Rhapsoday, etc. Much love.


GLC and RTC similar to the letters mixtape

GLC and DJ RTC: Similar To The Letters Mixtape

I am very happy to present GLC and RTC: Similar To The Letters.  The mixtape features unreleased GLC material, live performances, new joints, and a guest appearance by Taterchip.   Similar To The Letters is a mixtape born out of talks I've had with GLC,  our shared philosophies, and of course, the three letter monikers that we both employ.

GLC's full length debut, Love, Life, and Loyalty, also speaks to the principles that define him, and this mixtape serves as a perfect table-setter.  The songs presented offer up trials, tribulations, and triumphs in the life of Leonard Harris, with a few touches from RTC.  The track list is below as well as the download link.

*Special thanks goes out to Michael Kolar at SoundScape Studios for sitting with me through what seemed like endless sessions until we got everything just right.

similar back


Similar To The Letters Mixtape Release Party

GLC

On Friday night we hosted a release party for GLC X RTC's Similar To The Letters Mixtape @ The NV Penthouse. The night included dope DJ sets by Rock City, Million $ Mano, and Hollywood Holt, and a good time was had by all. If you don't believe us or weren't there to experience it yourself, Benny Rocs was on his A Game and has the pics to prove it. Check them out below, you might just see yourself...The mixtape drops for DL on Weds, and Imeem hooked up an exclusive first listen. Check it out below.

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First Look: Keelay and Zaire

Keelay & Zaire came on the RH radar with the release of "The Times" featuring Blu, Fortilive and Nino Moschella.  After doing some digging on the Cali production duo out of the Sole Vibe camp, we decided to put the microscope to them in the latest edition of RH First Look.

RubyHornet: Who is Keelay & Zaire?

Zaire: Kee & Zee are a production duo/team whom collaborates on multiple projects within the Sole Vibe Camp. Given the artistic foundation already established within the squad, we utilize that and create a style of music that's pretty unique.

Keelay: That sounds like a Websters Dictionary definition..lol. We're just two regular cats who try to make music we like..not much more to it than that.

RubyHornet:  How do you guys compliment each other?  Is it a ying and yang thing?

Keelay: I would say ying and yang is actually a good description. We both have our strengths and weaknesses, so it balances out. We both have different influences and perspectives so it's easier to cover more ground. Plus, it's always nice to work with people who share a common interest for fine lager, shout out to St. Ides..

Zaire: Def a ying & yang thing...though we have our own ways of structuring beats/songs etc., our production style really shines off of each other.  These days we share production duties on most projects and, so far it's been really comfortable working that way. It's really a lot of sending sessions back and forth

RubyHornet:  Your upcoming LP is called Ridin' High, is that just a motto or also a practice?

Keelay: Hmmm..

Zaire: Plead the FiF!

RubyHornet: I've heard that the album is conceptual, speak on the concept and what ties the tracks together.

Keelay: Well, it's somewhat conceptual I guess..It's not like Prince of Thieves conceptual, but basically we just wanted to make it feel like it was a car ride. When you roll around your city with your peoples and see different folks and situations, you may hear different songs on the radio or stop at the liquor store.. It's more like a theme to the album.

Zaire: I don't know 'bout Kee, but I was bankin' on tying the whole album together with a sponsorship from St. Ides(©, ®, AND ™), but when I called up their corporate offices they said that they don't sponsor rap dudes no more. You do the math lol.

RubyHornet:  In terms of the artists you have on the album, they differ in styles, but in your opinion, do they share a common vibe or quality that ties them together and served as almost a pre-requisite to be included?

Zaire: I think the common vibe that the artist share is that both Kee and I were big fans of the artists that we reached out to, and fortunately for us, they all really came correct on the collab tip. We all know that a lot of guest appearances on an album can end up with a mediocre effort from artists, but this time around, we felt folks brought their a-game. The LP's rhythm is set by Kee & I, but all of the artists played their own role perfectly.

Keelay: We really just sat down and thought about who we would like to get on the album, that was reachable for us. Some folks came through and laced us, others didn't work out as planned..that's how it goes, I guess. We almost got John Brown..Ghetto Revival, holla! We couldn't afford him tho..lol. From there it became a process of sending songs back and forth between both Zaire and I after they had been recorded, to really create the songs. For the most part, we pretty much had the whole album mapped out how we wanted it before anything was recorded, almost like a script with a cast that we wanted. We had planned different roles for different people. From there it was just following through with what he had planned out.

RubyHornet:  What producers had the biggest effect on your own styles and development?

Zaire: My biggest influence is DeVante Swang of Jodeci. Of course, they were one of the heavy hitting groups back in the 90s, but I always heard the left field elements of Jodeci's joints back then, and that's still true today. He, along with his crew of musicians, hit a sweetspot that I think hasn't been rivaled until this day, in my opinion at least.

Keelay: Man, all the regulars Dre, Premo, Dilla etc.. That's a lame answer I know, but cats outside the regulars would be Quik, Battlecat, Nottz.. I'd say really the biggest effect on my development would be my peers. Listening to them on internet forums and stuff like that, Zai, Jfish, Illmind, Mphazes, Chuckelz, croup.. this cat Styalz I remember him bein ill..  I used to study them cats man..haha

RubyHornet:  What is the 'go to' thing if you're stressed or experiencing a block?

Keelay: I just try to do something else creative or listen to records or practice the keyboard. Most of the time that usually means I need a break though...

Zaire: Aw man, I go straight to the whip and blast some crazy music. Nothing more inspiring than riding around the city banging some music from ya favorite artists.. Jeezy!

RubyHornet:  I'm digging the song with Blu, "The Times", what role does music serve for you in terms of dealing with the ups and downs of life?

Zaire: Music is def therapeutic from my perspective...I know for a fact that if I don't get to create some kind of music in brief a period of time, then my equilibrium is all messed up, lol. Most of the time I get cranky as hell.

Keelay: Music is like my soundtrack to life, it's like when you listen to a song and you remember the crazy details of when that song came out.. what girl you liked, what you did that summer, what you were going through when you made a certain beat or song or whatever.

RubyHornet:  What does the end of '08 and top of '09 hold for Keelay and Zaire?

Keelay: We got a bunch of stuff lined up. Our video for "The Times" featuring Blu, our label mates Fortilive and Nino Moschella is out now on mtvU.com, definitely go check that. We got like 4 videos for the album, so we are gonna try to put those out there as well. We have a free project we are putting out before the year ends with cats like Torae, Supastition, Nightclubber Lang, Khizman..got the whole Sole Vibe squad on there.. Then early '09, Feb. to be exact.. we'll drop our album Ridin High..

Zaire: Well in '09, besides planning to break a few New Years Resolutions, I hope to get down with more artists, especially R&B artists, especially if Keysha Cole is reading this, and ESPECIALLY if she see's my email addy in the interview. If not, she can just page me, I got T-Mobile..lol...

RubyHornet: Three things you want listeners to know about Keelay and Zaire before listening to the music.

Zaire: First and foremost we're fans of music, second, we are fans of versatility, and last but not least, We wanna work with everybody, so holla for some beats, or let's do a project!

Keelay: Neither of us rap.  We are not the second coming of Riggs and Murtaugh, and we drink Crown on the rocks, so if you see us at the bar holla...

 


doomtree

First Look: Doomtree

When you think of Minneapolis Hip Hop, you may first think of Rhymesayers.  When you think about 9 member Hip Hop crews, you may first think of the Wu-Tang Clan.  Well, the Doomtree collective have simultaneously added their name to both lists with their self-titled LP, released earlier this year.  While the crew consists of people from different races, ethnicities, genders, and musical upbringings, they share a mind set that makes everything work.

"We all care about good music first and foremost," Doomtree member P.O.S. tells about the common thread running through the crew.  "We want to do music and put out albums the way we want them to go, not necessarily the way they’re supposed to go," he adds.

Putting together an album with 9 different solo artists can be a difficult task, and in this RH First Look, P.O.S. gives us a rundown of the process, a crash course on the Minneapolis DIY mindset, as well as the skinny on a couple choice album cuts.  Get behind the microscope below...

RubyHornet:   I want to start by talking about the things that link your collective together.  I mean you guys are 9 individuals of different backgrounds, ethnicities, etc, what is that common mindset or vibe that you all share?

P.O.S.:  We all grew up together.  We all have a few solid principals running through all of us.  A few of them being that we all care about good music first and foremost.   When it comes to our stage show, you’ll never see us just standing around in our cool clothes.  When it’s over, you’re going to see us covered in sweat, and ready to go to sleep.  We’re not hanging out trying to be cool.  Everybody wants to be cool, but that is not our main focus.  That is one thing that definitely sets us a part in Hip Hop to start with, but also comes from our roots in different genres of music besides Hip Hop…Ultimately what links us is that we want to do music and put out albums the way we want them to go, not necessarily the way they’re supposed to go.

RubyHornet:   You hail from Minneapolis, which in terms of Hip Hop music is best known for Rhymesayers and their approach to everything from creating to touring to marketing.  I know that you all also have a relationship with them.  My question is, when you were younger did you look to them as a model in anyway, and what’s it like to now work with them?

P.O.S.
:  My first year of high school, when I was in school with Mictlan freestyling or whatever, we all heard Rhymesayers.  We all heard Atmosphere.  We all thought it was cool, but I personally come from a DIY/punk rock background.  Everybody in the group comes from DIY, we looked at the Rhymesayers collective before it was really cracking on a national level, and we didn’t know that.  That was the first rap music that I ever heard that I was like, ‘this is from here?  This is from Minnesota?’  I knew that it could happen, but I associated the whole Do It Yourself vibe with punk rock, so when I realized that there were people in Minnesota doing it with Hip Hop, that kind of blew my mind.  It also blew the door open a lot.

RubyHornet:  In terms of the DIY attitude, how is that reflective of Minneapolis as a city, and the people that inhabit it?  Do you feel we can see it through your music?

P.O.S.:  One of the biggest things is that we’re a major city to ourselves, but nobody moves to Minneapolis to be a star.  Nobody does that.  They move to L.A., they move to Chicago, they move to New York, Denver, Dallas, big cities.  Our city is big enough, it does what it is supposed to do, but there’s no coast here.  There’s no major record label, there’s just a longstanding history of music.  So, the one thing we know out here is that right from jump there’s no record label.  There’s no executives coming to the shows to watch you play.  You know that from jump, you’re in Minnesota.  It’s one of those things where if you expect to get anything done, if you expect to progress and advance as an artist, you got to expect to do that for yourself.  Being located in the middle of America, our sound, not just Doomtree but Minnesota, the sound is made of various artist’s favorite sounds from every coast, every genre, every style.  You take it to make it feel how you want, there are no rules.  It’s one of those cities that has such a long musical history of people cracking out how they want, a lot of people who came out doing it how they wanted to do it and made a name.  That’s one thing that keeps us going.  When you’re a musician out here and you take it seriously, you think about the history of Minnesota music, you definitely don’t think, ‘what’s cracking right now?  How can I make this?  What’s popular?  Should I chop and screw this cause everybody else is?’  We’re in the middle man, we’re in the middle top of America.  We’re getting everything, mixing it up, and making it our own thing.

RubyHornet:  What is going on there from a socioeconomic standpoint with the things effecting the country as a whole?  How is that taking shape in Minneapolis, what are everyday people going through there?

P.O.S.:  Man, same as everywhere else.  Where are you at right now?

RubyHornet
:  I’m in Chicago.

P.O.S.:  Yeah.  You know what it’s like man…There’s the same amount of unrest in Minnesota as anywhere else.  Maybe a little more so because we’re in the Heartland, everybody expects us to be one certain type of people and we’re not.  Everywhere I go, and I’ve been on a lot of tours, everywhere I go, there’s struggle.  It’s all America, it’s all American politics.  And it’s all people that have a perception of you that you have to take their perception, deal with it, then show and prove.  Whether it’s musically, whether it’s what you believe in, whatever it is, people don’t really take anything for face value these days.  They assume everyone is on something.

RubyHornet:  What was the project like in terms of constructing the album, and showcasing the individuals in Doomtree, and  showcasing your strengths as a collective?  Is it almost another skill of everyone in the group to work with each other and not let their egos get in the way?

P.O.S.:  That’s the thing about us, we’ve all be really good friends for a lot of years.  These are my oldest and closest friends hands down.  So, when it came down to making the record, Lazerbeak, who is the primary producer on the record, and primary producer on a lot of Doomtree projects, he turned in somewhere between 40-50 beats.  We all just sat down with the beats on repeat and wrote, and worked it out.  Sometimes it was like, ‘everybody’s got verses, we’ll put the verses together, how do the verses work?’  Essentially it’s a lot of solo artists figuring out how to work together.  We all know each other so well that it’s not an ego thing.  We’re all 100% certain that if we’re not on this track, there’s another track being made tomorrow.  It’s never been an issue of, ‘I want to get on that one.  Let me on that one,’ or anything like that.  It’s always been like, ‘You got a verse?  Cool.  Is the song long?  It’s not too long, hop on?  You got an idea, something we could add to this?  Fix this chorus…’  All the ego stuff, and all the transitioning from solo artists to trying to work together, all that happened within the first 5-6 months of writing the record.  Everybody was kind of holding back their best s**t, cause everybody wanted to save it for their solo record, and then, by the time the record started to get made, you see what everybody else is coming with and everybody just stepped it up.  Nobody wanted to be outshined, or really outshine everybody else so it just melted and worked its way to where everyone feels like their shining in their moments.  That’s why there’s not too many solo songs.  We didn’t want it to be a label compilation, we wanted it to be a crew album.  We didn’t want 3 P.O.S. songs, and 3 Sims songs, and 3 Dessa songs.  We wanted it to be one solo song apiece and collabs on everything else.  We knew that going into it, so there was no butting heads.  It was actually way easier than it should have been with 9 people.

RubyHornet
: I also want to ask you about your solo track, “Liver Let Die”.  You say, ‘this is a little city, so twisted this village be, it’s a wonder nobody just ever told you leave it be.’  Are you talking about Minneapolis? Or is this a place that may exist in your mind?

P.O.S.:  It is literally talking about Minneapolis being a small city, but when I wrote it, I was writing from a place of panic and the whole bar culture.  I finished that song up and placed it in the wintertime in Minneapolis.  The winter there is probably the same as the one in Chicago, your friends disappear.  Your friends don’t disappear, but the people that are peripheral friends in your life, people that you know, but don’t know that well, the one’s you see and have almost exclusively bar conversations with, the people you’ve known 5 or 6 years but have never met sober…I’m not a big drinker, but I’m a musician, I’m in the bars, I’m out.  There’s a lot of people that I know.  That’s what I’m commenting on in that song.  It’s like, this is a little city, but every city is a little city if you break down whatever scene and people you’re rolling with.  It’s kind of hard to break out of that, no matter what city you’re in…Essentially what I’m saying is, ‘I don’t know what you guys are doing, but I’m working on something.’  That’s the general vibe.  I’m talking about people in the bars, interpersonal relationships, and I’m just commenting on ‘I don’t know what you guys are doing, I’m not sure what you guys are feeling, but this is what I’m about.  I’m about progress, I’m about moving forward.’  I’m just trying to say that in the most rapp-y way to make it fit in a rap song.

RubyHornet
:  You have a song with Sims, “Accident”.  He says, ‘we went from primates to inmates of a mindstate.’ What mindstate do you think that is, and what do you see as your music’s role in perhaps freeing people from that?

P.O.S.:  To be straight up, I don’t see myself, or Sims, as somebody who is freeing anybody from any kind of mindstate.  All we’re trying to do in songs like “Accident” is point out where people are kind of just sitting and tell them to let go in the flyest way possible.  When he says, ‘we went from primates to inmates of a mindstate,’ he’s talking about evolving communities, and then growing out of primates, monkeys, with inmates of the mindstate being the idea that ‘they’ are in power.  This nameless thing that you can’t do anything about it so you might as well enjoy it…We spend a lot of time doing everything we can to not say ‘they’ and talk about imaginary rappers, imaginary situations.  But we’re treated the way we allow ourselves to be treated, and every once in a while it’s important to call that out.  The whole vibe of you watch TV or you listen to NPR and you hear what’s going on in the world and you hear it and you can recite it back to your friends of how f**ked up it is.  But you don’t actually realize it’s happening to you…This is actually happening to us, all of us at the same time.  It’s like, ‘oh man, everything is so f**ked up, dude.’  But there’s nothing to say or do after that.  That’s kind of what we’re talking about.  He’s got a lot of my favorite verses on the album talking about social politics and the way people are treated.

RubyHornet:  Within the crew do you see everyone in the crew having their specialty as far as what they talk about?

P.O.S.:  This is not our first record, but this is our first record.  We’ve all been rapping for a longtime and have our own records, but now we’re all out as Doomtree.  I got two solo records under my belt, and one coming out next year. All of us have releases that we’ve put out in Minnesota only.  So everybody has the niche they like…We all have goals, we all want to be the best emcee that we can be, but it’s never been in our best interest to be the best emcee in the world.  There’s too many emcees to try and do that.  We want to be the best emcee that we can be.  We don’t want to pose.  We don’t want to posture for people, we just want to rap our asses off about s**t we care about.  I can honestly say that about everybody in the crew.


XV

First Look: XV

Kansas born XV is currently eclipsed in a Hip Hop version of the great flood.  Sending cyberspace a wash in new material, XV has undertaken a 40 Days/40 Nights project in which he drops a new song every AM and every PM.  Each day XV gives the world new tracks about his love for video games, girls, comics, and how he left earth for the distant Planet Squaria before settling in the Coolniverse.  What?!?!  If that last part threw you for a bit of a loop, XV's not surprised in the slightest.

"Esoteric should be my genre of music, because I don't expect everybody to get it," he told RubyHornet about his highly conceptual music, which tells the story of a young man finding himself through creative expression. "I still don't feel like I fit in," he continues,  "because I'm socially outcasted by many of my peers, but I've found clarity in who I am."  That clarity is on display and currently getting thumbs up from artists, writers, and fans alike.  So much so that XV is plotting a nationwide tour, and currently working on the release of a proper LP, The Kid With The Green Backpack.

In this edition of RH First Look, we turn the microscope on XV.  Here the emcee introduces himself, talks about his crazy journey through outerspace, clears up rumors about dissing Charles Hamilton, and talks Lupe Fiasco comparisions.  Check it out.

RubyHornet:  I know that XV stands for the age at which you started rhyming.  What was happening in your life and music-wise that pushed you to start creating songs?

XV:  ALOT! See, the main reason behind my super-simple name, "XV", is that I just turned 15 when I decided to get SERIOUS with pursuing a career in music. But, the inspiration behind that change was that I just lost a close friend of mine to suicide right before I entered high school. It changed me completely as a person, and I was kind of lost in who I was. One part of me was this kid that collects Jakks toy wrestlers, loves Batman The Animated Series, and video games. The other side was this kid that found himself trying to fit in with the older kids from the neighborhood, getting into fights and hanging out on the streets, sometimes not even coming home. Then, I finally just decided that I did't want to turn into "THAT" person, so I started getting really serious with music. I Saved up enough money to buy my own computer, and the whole summer that I turned 15 I taught myself how to produce, record, and release my own music. I dropped my first album independently a year later. It sucked though, so I ask nicely that nobody tries to dig that album up. Thank you. Hahaha!

RubyHornet:  You're from Kansas.  Really, Kansas?  What's the climate like in your neck of the woods a month out from the election?

XV: Hahaha, yes...I am from Smallville, Kansas. I just landed here though, don't you DARE blame me! Haha. But even though I live in the biggest city in Kansas, it still has a very "small-town" feel to it. You know, sports are a very big thing here, which is one reasons why I was widely ignored by the general public. And not NFL, NBA, NCAA kind of sports, high school sports! Like Varsity Blues or something. It's not very "country" out here, but nonetheless, we're still a RED state. We still have our DIE-HARD Fox News republicans. For instance, I just flew to New York City last week, and one of my fellow Kansans on the plane told me and my producer, Seven, to stop cursing. And the last thing I wanted to do was cause a scene on a flight to New York City. So, I just opened my laptop and watched some Richard Pryor stand-up. Without headphones on. Haha!

RubyHornet:  You are currently in the midst of 40 Days/40 Nights.  For our readers that don't know, break down the rules real quick.  What was your inspiration for this venture, is it a really big nod to Noah?  What's been the hardest part in keeping up?

XV: Well, the REGULAR idea was to drop a new song every day for 40 days, 40 nights. THEN, I thought...wait...wait...what if I dropped a new song EVERY MORNING and EVERY NIGHT for 40 days, playing on the words, "40 DAYS and 40 NIGHTS". The inspiration behind it was that I just beat "Gears of War" on INSANE mode, Rockband 2 didn't come out for another month, and I had 2 months before I started recording my album. So, I didn't have anything better to do. Plus, my horoscope said I was going to embark on a "spiritual concept" that day. Everything just fell into place. And I had a lot of artists that I've wanted to work with, but I didn't want to make another mixtape following, The Square In The Circle, so I figured I would just start recording! The hardest part in keeping up is that I don't like the concept of sleep, but my body conforms to it. So, I'll stay up working in the studio until 4 or 5 in the morning, and I'll sleep until noon, and miss the morning drop. Me and Seven do everything ourselves, so traveling, working, doing interviews and blogging on TheCoolniverse.com (shameless plug) can sometimes run into posting a new track. But, all the music is already done.

RubyHornet
: So, as I understand it, you left Earth for Planet Squaria before coming back and heading for the Coolniverse.  What was it that made you take off from Earth, and why come back now?

XV: I took off from Earth because I just felt I didn't belong here. When I say, "I don't fit in", I don't say that rebelliously or trying to be different, or whatever. I really DO NOT fit in. Not only in the music industry, but anywhere. I go to clubs, and people are like, "what is that 12 year old kid doing in here?" because I look mad young! I go to see my old friends from my hood and everybody's smokin' and talking about "the spot" last night, and I'm like..."Did anybody catch that Heroes episode?" And Hip-Hop was just getting ridiculous. I needed a break from it all, so I left and headed for Planet Squaria, my home away from home that is actually in my home. I returned because the trip helped me find myself, and my vision, and what I want to bring back musically. I still don't feel like I fit in, because I'm socially outcasted by many of my peers, but I've found clarity in who I am.

RubyHornet: In terms of Planet Squaria, the Coolniverse etc...all of that is very conceptual and so is your music.  Do you feel that by having so many concepts that you are painting yourself as esoteric in a way, and some people just won't give your music a chance based on all the other stuff?

XV:  Definitely! I like the way you used that word. Esoteric should be my genre of music, because I don't expect everybody to get it. I only want to appeal to the people that want to get it, that want to expand their horizons, and travel to other parts of the universe, haha. I don't expect everybody to relate to my love for video games, comic books, toys, and concepts of space, but I appreciate those that appreciate the fact that I'm really being myself! I'll perform, and jump up and down on stage, do jump kicks, and everything and even though the person in the crowd wouldn't dare to act so ridiculous, I appreciate those that appreciate that I am comfortable enough to do that. But, some people just have their own ways of thinking and I can't knock that.

RubyHornet:  RubyHornet is located in Chicago, and when I first played some of your tracks for my people out here, a lot of them compared you to Lupe Fiasco.  Do you get that a lot, and if so, how is it weighing on you?

XV:  I have definitely gotten that a lot. Especially with the hyper and higher toned voice that we both share, I have heard that from a few people. It doesn't bother me as much as it would if somebody said I sound like the next Shawty Lo, Hahaha. But, I'm comfortable enough creatively to know there are similarities and differences between me and Lupe. If you're familiar with the DC Comic universe, I guess I would be more like "Bizarro Lupe", hahaha, just not as clumsy. Haha!

RubyHornet:  I've heard rumors that you're working on a mixtape with Charles Hamilton, and I've also heard rumors that you threw a little diss at him.  For the record, set the rumors straight on RubyHornet.com.

XV:   Both are true and false. I'm working on a mixtape featuring Charles Hamilton but not with Charles Hamilton. It will be like a mix of both of our records back to back, as if we're facing off like Sonic VS. Mario, since he represents Sonic and I'm a Nintendo head. But the whole mixtape and concept was going to be created by me and probably released before his mixtape, Sonic The Hamilton, since he has told me that SONIC WILL WIN. I doubt that. Hahaha. And yeah, I threw a little jab at him on my record, "Control", but it wasn't directed towards Charles Hamilton, the rapper, more like Charles Hamilton, the Sonic. I said, "Ni**az think they sonic, honestly I cannot tails." And, this was just to spark the beginning of Sonic VS. Mario. Even he took it out of context, even though I only talked about video games the entire song. That's that esoteric XV again though, so, can't blame him. It's all love at the end of the day though.

RubyHornet
:  In your mind, what does it mean to be "square"?  On the flipside, what does it mean to be "cool"?

XV:  If you were to ask Huey Lewis and The News that...well...you know how that goes. Haha. But a "square" is somebody who doesn't get what is "cool."  Not in the form of non-conforming, but really doesn't understand what is cool. A lot of times my little brothers will show me something that people think is dope and I'll be like, "Really!? This is cool!?" And I just don't understand it. So, a square just goes on doing what they think is cool, but ends up being the exact opposite. A square will play Harry Potter on the XBOX the same day that GTA IV comes out. Hahaha. To be "cool" is like being something that everybody agrees is awesome. Like........Lil' Wayne! hahahahaha! That's the best answer for that. Haha.

RubyHornet:  You have an interesting title for your next LP, clue our readers into it, what's the story behind that?

XV:  The title is, The Kid With The Green Backpack, and it comes from a name that kids called me when I was in middle school. I was in this "smart kid" program in middle school, which was very low in numbers of black kids. I wasn't the coolest of the coolest, so I wore this green backpack, and I guess I walked around always clutching the straps of my backpack tightly.  Since the kids that weren't in the program didn't know my name they just called me, The Kid With The Green Backpack. I found this out later in high school when one of those girls that didn't know my name handed me her phone number. Schwing!!!!

So the album is a concept album based around my life as a nobody in school, which actually parallels my life as a nobody in the music industry. And as the album progresses, I go through a bunch of events that change me and help me find myself to become a name in school, and become a face in the music industry. It's like the album John Hughes would make if he became a rapper. LOL.

RubyHornet: For some of our readers, this is their first introduction to you.  What are three things that you want people to know about XV when listening to your music?

XV:  One, I'm actually not as awesome as I try to make myself out to be. Second, I put my all into my lyrics and concepts, so please don't pass the opportunity to catch something that the average listener wouldn't catch. I always try to put something special in there. And third, my music is real! And I don't mean that in the sense of Plies's definition of "real". I mean, like, I say I love video games, add me on XBOX LIVE (Gamertag:XtotheV) and I'll get online and play. I say I'm an avid comic-reader, hit up my blog and let's talk comics. Everything I talk about is a part of me and my life, it's not a gimmick or a sales pitch. I figure that no matter how unique I try to think I am, there has to be some other squarians out there like me, so I just hope to bring some together. And then we can have a lock-in at the rec center! Cool!

Visit XV at the Coolniverse.

 


DJ RTC: "Swagger Like Chi" feat. Naledge, MarVo, Really Doe, Bump J, Mikkey Halsted, & GLC

Chi Swag cover

 

"Swagger Like Us" hit the internet a few weeks ago and has become a monster smash.  Kanye West, Jay-Z, Lil' Wanye, and T.I. all delivered on the biggest posse cut in years, and the infectious beat has been tackled by emcees nationwide. Shortly after the track's release, I was able to get my hands on an instrumental, which I emailed to Mikkey Halsted, jokingly asking him to shout me out if he decided to go in on the beat.  A few days later Really Doe came through the RH office and told us about his experience with the beat, and a futile attempt to land it for his American 2 Fresh debut.  We pitched him the idea of jumping on the track with Mikkey and he was down.  More importantly, the wheels were in motion.  We quickly hit up Naledge, who was in town gearing up for Kidz In The Hall's tour with Murs, he was in as well and "Swagger Like Chi" finally had some legs.  We enlisted GLC for the final slot, called Michael Kolar at SoundScape Studios and booked a recording session...

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