VIPJ: Cooler Than That Guy...

VIP J

When people mention The Cool Kids, they usually mention Mikey Rock and Chuck Inglish.  But if the backbone of Hip Hop is the DJ, then the backbone of any group, or at least an important component is the guy behind the decks, who doesn't always get the spotlight but is really carries the show.  VIPJ is that dude for Chuck and Mikey.  Originally from South Indianapolis, PJ had Beastie Boys and Jazzy Jeff on repeat as a 6 year old, and a chance meeting with Chuck Inglish almost 20 years later changed his life forever.  Fill in the blanks with this new RubyHornet exclusive.  And catch VIPJ Live tonight at Angels and Kings.
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RH First Look: J The S

J The S

Hip Hop comes out of the Bean in hard forms like Slaine and Krumbsnatcha....and honestly, after performing up there myself, I remember getting some really hard street banging CDs that represented a city I never knew supported rap as much as their baseball team. It's quite refreshing to know there are other marketable artists out there that still represent a hometown without embodying the accent that the famous bodybuilder Mike Matarazzo had (yeah I have been following bodybuilding since like 8 because my bro was one). I met J The S in NYC and by being cool he has had much bloglicity, as well as stage time at good venues like the Middle East and acclaimed NYC Knitting Factory before it retired.
    
Also being named after a great WWF wrestler, I think he can take it to another level with a boa constrictor on his neck..OK..I'll stop here.
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Solemates: Never Do What They Do

Brian Merrit

With the relatively recent surge of street-wear boutique's in the Chicagoland area, you would think it would be rather difficult for them to harnes their own uniqueness. A small, swank, clothing boutique and sneaker cosignment shop lies nestled in the heart of a culturally diverse community seems to have that concept nearly perfected. Solemates...Chicago possess this almost heavenly ambiance, with a pleathora of exclusive sneakers while high-end street-wear brands seem to rest over pieces of vintage furniture that set them footsteps ahead of their competition.

Behind this elegant work of art is a married couple, Autumn and Brian Merritt. They've been in business for nearly two years now. The funny thing is, you've probably heard Autumn's view of the boutique, but you don't really hear Mr. Merritt. I attempted to pick his brain in hopes of retrieving that essential information behind the Solemates brand. "We want to provide people with clothing and accessories that can be worn forever," he told us. Words well said, but find out what exactly cultivated this idea through our in-depth interview below.

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RH First Look: Y-Love

Y-Love

XXL has covered many things in its time. Biggie Smalls. 50 Cent. War. Politics. Hate Love.  Yeah even Flava Flav reincarnated. I'd like to introduce you to Y-Love. He is a man of an intense background and can make a simple interview look like a college thesis. Put your thinking caps on. Make sure your stomach is empty. This will take time to digest. Jewish. Proud. Black. Rap. Electro..Rock.
Baltimore. He represents Shemspeed and Modular Moods Records. More importantly he represents diversity. That's a lot different than just being diverse guys. He lives it.
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First Look: Donny Goines

Donny Goines is not exactly new to the RH pages.  We've featured a slew of his music, as well as a Freestyle In The Park with Charles Hamilton.  But, we've never truly taken an in-depth look at our homie from Harlem.  Fortunately for us, our boy Kosha Dillz linked up with Donny Goines for our last First Look of 2008.  Check it out below as Donny speaks on his name, his new album, exercising, and of course, racks his brain in Kosha's now signature fill in the blanks...

NYC has some hard working  characters. This site names me the hardest working man in Hip Hop, but out in NYC Donny Goines has earned himself quite a reputation as a rapper. He's not out selling CDs at shows, nor is he annoying people. He posts up in the cut and seems to be doing it right. In fact. I should take some lessons from this guy. maybe not.  How 'bout I just ask him some tough questions and make him sweat. Make him fear this interview Yeah!!!...Actually,..I'm procrastinating about going to work...so I'm just gonna let him answer these things already. Donny Goines...gentleman, rapper, and a stand up emcee. At least that how I perceive him to be...

RubyHornet:  Your name is reference to?

Donny Goines:  My first name is Donny legally (spelling and all) and when I decided that I wanted to become a serious artist I knew I had to think of a stage name. Long story short, I don't like nicknames and I was trying to incorporate my real name into my MC name. After a few days of tossing around names my boy suggested it (Donny Goines) and at first I was hesitant but as I thought about it more and more I felt it was a good fit.

RubyHornet:
  Ilooked in a 1993 or 98 source mag and saw a Donald Goines advertisement...did you know this?

Donny Goines:  Donald Goines, for those who don't know is a famous author who penned urban tales. I felt me and him had alot of similarities and that's why I adopted the moniker. I am not trying to be like him or impose on his legacy in anyway, but I do feel we share a lot of the same characteristics when its comes to writing.

RubyHornet:
  You reside in a place called  ___________.

Donny Goines:  Harlem NYC.

RubyHornet:
  Are you mainstream? I heard you went to MTV already.

Donny Goines:
  Mainstream. What's that lol? Nah but seriously, me or my music have been on MTV2, MTVU, Fuse TV, Hot 97, Power 105 and Music Choice On Demand just to name a few. My reach extends far beyond the underground and the best is yet to come.

RubyHornet:  What's the best thing about using a real name that's not your real name?

Donny Goines:
  Well, Donny is my real name actually. The best thing about that is people don't call me anything else really but my God given name, except when they add the Goines.

RubyHornet:
  What is the defintion of a blog rapper? A street rapper? A nerd rapper? What category do you fall into?

Donny Goines:
  I fall into the category of MUSICIAN. A blog is just a method to get your music out, I've always been a Nerd actually and I've done my fair share of dirt in the streets as well. Bottom line is I feel that I don't fall into any specific category and music can be viewed differently depending on who's looking at it.

RubyHornet:  Do you treat women well?

Donny Goines:  Always. My momma taught me well.

RubyHornet:  Your favorite thing about the holidays is what...?

Donny Goines:  Nothing really. Not really the "festive" type. Never have been come to think of it. I do get enjoyment from other people's happiness though.

RubyHornet:  Your favorite stage to rock is?

Donny Goines:  So far I would have to say S.O.B's in NYC. I love the crowd, the atmosphere, the space and everything thing else about it. Definitely one of my favorites thus far.

RubyHornet:  For a well presented person in public, I sense a lot of anger in your videos. Actually, better put, your video has you mad about your job in your room running around in circles. Is life really like that sometimes?

Donny Goines:  Mad? not really. Frustrated, very much so. The truth is I'm struggling.  I'm really having a hard time pursuing this career because many things that happen in life distract me. The Real World isn't a program you see on MTV, it's the world you see when you walk out the door and honestly speaking, s**t an't sweet on this side.

RubyHornet:  Ever exercise?

Donny Goines:  I try but my schedule is very hectic these days. Top of the year I'm on it though. Gotta get my sexy on haha.

RubyHornet:  I know this is like a question for a college entrance exam, but where do you see yourself in the industry in 5 years. I see you as more of a business man as well...like doing talk shows and educating these newbies.

Donny Goines:  Well see. Truthfully I have no idea. Where ever life takes me is where I will be, as cliche as that may sound. I am a firm believer that everything happens for a reason, and God has a plan for us all. So, where I will end up is up to him at the end of the day. God willing I'll still be alive making great music.

RubyHornet:  Your album is called Minute After Midnight.  Why not Hour After
Midnight
, or 1/2 An Hour After Midnight?

Donny Goines:
  Because it refers to the principles of the Cinderella story and how they parallel to music. In that story the magical pumpkin turns into a carriage, which I compare to the fancy cars. The magical gown is like the jewelry, so on and so forth but what happens after Midnight? All of those things disappeared because they were not real. They were fantasy. This album represents the truth, my heart, a.k.a NO FANTASY!!!

RubyHornet:  This is a Chicago based website and we all know Chi town has been  on the come up for quite sometime, if not running this whole music thing. What is your perspective on Chi town?

Donny Goines:  I had the opportunity to visit it once and I loved it. Chi town is a place where a lot of great talent comes out. No I.D, Common, Kanye West, Lupe and many more have come from there and I love it.

RubyHornet:  For brownie points...you have any features off the album? Someone else to recognize so someone might just be like, 'damn i gotta buy it before even hearing Donny Goines?

Donny Goines:  Nope. Not one single feature except for my girl Tess who is singing on a few hooks. I did that on purpose too. I could have gotten some big name features on there, but chose to go at it alone all the way through.Simply put, I wanted to prove myself as an MC and artist with my first album.

RubyHornet:  OK, my favorite part of this is fill in the blank...

Donny goines finished his freshman year of College.  Donny Goines thinks dickriding is gay...If I was a Ruby Hornet, I would diss the wack MC's and then run to Canada to escape...My favorite rapper is Biggie...My favorite rocker is Anthony Kedis (Red Hot Chilli Peppers)...The best kind of music that isn't Hip Hop is Mid 90's Rock. I listen to my iPod playlist when I wanna chill out and sip coffee or tea...The most hard working man in the game right now is ME because he gets all the hot chicks (but I don get the chicks haha)...

RubyHornet:  OK...some of that didn't make sense.  You still gotta answer it man..No one said gettinga interview form ruby hornet was easy.

Some people are afraid to be themselves because MTV says reality is not cool...For those who don't know, Donny Goines has a video on MTVU freshmaN five,  but he also has videos on Music Choice On Demand...If i had to leave NYC I would go to Cali because the cool people live there and it makes me stoked...Kosha dillz is the illest Jew because he meets up with peeps like my Rabbi and kicks freestyles...Better rappers WRITE because they are too focused and need to write their music down...If I could change the world, I would help it by doing one good deed at a time.. If you walked a day in my shoes, you would have to be a size 9 and a
half
and also have dirty socks with a f'ed up attitude.

RubyHornet:  Rappers love to shout out the other rappers etc and their people. Let's give them shine below here...also iTunes links and all that jazz...ready set SHOUT!

Donny Goines:  All I want to say is thank you to my boy Kosha Dills, Ruby Hornet, the readers and to everyone who shows me love. Be sure to pick up my album, Minute After Midnight,  which is Executive Produced by Dame Grease at Amalgamdigital.com, Itunes, Rhapsoday, etc. Much love.


Chester French

First Look: Chester French

"The idea here is sort of that the music speaks for itself," says Max, one half of the Star Trak signed Chester French. "We'd sort of prefer people know the music before they know anything about us. That way they can judge it as music, without biases."

So far, we know this much of Max and D.A. of Chester French. They are named after a famous sculpture, met at Harvard, got the attention of Pharrell Williams and signed to Star Trak/Interscope. Their first single, "She Loves Everybody", tells the story of a girl who gets around the scene, and its packaging implies just how D.A. and Max interact with her. Chester French are currently readying their debut LP, and just finished a tour with Common and N*E*R*D. We caught up with the duo to find out more. Check out this first look as Chester French talk Ivy League musicians, pop music, and leaving Los Angeles.

RubyHornet: So, how many interviews start off with a question about going to Harvard (not including this one)? Does that ever get annoying?

D.A: Most of them start by asking how we got started, which inevitably includes some mentions of Harvard. That doesn't get annoying because it always affords us the opportunity to insinuate that we're geniuses.

RubyHornet: Do Ivy League groups stick together? You ever talk to Naledge and Double-O of Kidz In The Hall? Related question, anyone confuse either of you for Asher Roth?

D.A.: We met the Kidz in The Hall in Texas last year. They were nice guys. We don't get confused for Asher, unfortunately. We'd probably get some of his residual girls if they did....

RubyHornet: Your first single was packaged like a condom. In terms of presentation of your material, has that always been a thought of yours along with the music, or has that come since joining Interscope and making music on a higher visibility level?

D.A.: We've always tried to entertain our supporters and uninitiated listeners as much as possible. If we can have fun with our packaging, style, etc, we try to!

RubyHornet: You are signed to Star Trak, which may first make people think of you guys as a Hip Hop duo. How would you describe the music that you make? Does Hip Hop fit in anywhere into the equation?

D.A.: Hip Hop has been a major influence on us as musicians and playazzzz4lyfe. We describe our music as Pop because we try to make songs that anyone can appreciate and enjoy.

RubyHornet
: "She Loves Everybody" is the big single that has introduced the music world to Chester French. What was the deciding factor to go with that song?

D.A.: People really seemed to instantly "get" it. And DJ's can bump it for rumps to hump in da clubz.

Max: It was the first song on our Myspace page. It chose itself by virtue of that placement.

 

RubyHornet: The song appears to be about a girl that gets around the scene. The dude knows she gets around, but still can't shake her. That's definitely
something a lot of guys can relate to. Did that come from personal experience? Any tips for our male readers when dealing with a girl that "Loves Everybody"?

D.A.: It came from personal experience. The only tip I can offer is the obvious one.

RubyHornet: You recently went on tour with Common and N*E*R*D. Did watching the crowd react to Common or N*E*R*D leave any lasting impressions on you guys that you can apply to your growth and stage show?

D.A.: Absolutely. Pharrell and Common are both amazingly energetic and engaging front men. They both had great bands. Both elements were inspiring.

Max: People went to those shows to have fun and show love for the performers. It was a great environment to be working on our show in.

RubyHornet: You were living in LA, then moved out. What was the deciding factor in leaving Los Angeles? How did living there affect your view of the music industry? Did you see any affects (good or bad) on your music or creative process?

D.A.: We just got tired of L.A. and of paying rent when we were on tour a lot of the time. We got to see the music industry from the inside there a bit, and the only conclusion I left with was that it's easier and more fun to create outside of that world.

RubyHornet: Would you describe your relationship as Stockton/Malone, or more Shaq/Kobe, or insert your own famous duo here.

D.A.: Rodman - Louganis.

Max: Agreed.

RubyHornet
: What's up next for Chester French as '08 goes into '09? Tell our readers a little bit about the LP.

D.A.: We're getting really excited about putting it out and finally letting people hear what we do. We'll be touring a lot after that, I imagine.

Max: Our LP has thirteen songs on it, and only 8 of them suck. It's amazing.

RubyHornet: Lastly, for some of our readers, this will serve as an introduction. What are three things you want listeners to know about Chester French before going to check out more of your music?

Max: The idea here is sort of that the music speaks for itself. We'd sort of prefer people know the music before they know anything about
us. That way they can judge it as music, without biases. That said, it'd be cool if people knew we wrote, produced, and engineered pretty
much the whole thing ourselves. Yep. Yar. WHOA! AHHHHHHHHHHHHHH!!!!!!!!!!!!!!


First Look: Keelay and Zaire

Keelay & Zaire came on the RH radar with the release of "The Times" featuring Blu, Fortilive and Nino Moschella.  After doing some digging on the Cali production duo out of the Sole Vibe camp, we decided to put the microscope to them in the latest edition of RH First Look.

RubyHornet: Who is Keelay & Zaire?

Zaire: Kee & Zee are a production duo/team whom collaborates on multiple projects within the Sole Vibe Camp. Given the artistic foundation already established within the squad, we utilize that and create a style of music that's pretty unique.

Keelay: That sounds like a Websters Dictionary definition..lol. We're just two regular cats who try to make music we like..not much more to it than that.

RubyHornet:  How do you guys compliment each other?  Is it a ying and yang thing?

Keelay: I would say ying and yang is actually a good description. We both have our strengths and weaknesses, so it balances out. We both have different influences and perspectives so it's easier to cover more ground. Plus, it's always nice to work with people who share a common interest for fine lager, shout out to St. Ides..

Zaire: Def a ying & yang thing...though we have our own ways of structuring beats/songs etc., our production style really shines off of each other.  These days we share production duties on most projects and, so far it's been really comfortable working that way. It's really a lot of sending sessions back and forth

RubyHornet:  Your upcoming LP is called Ridin' High, is that just a motto or also a practice?

Keelay: Hmmm..

Zaire: Plead the FiF!

RubyHornet: I've heard that the album is conceptual, speak on the concept and what ties the tracks together.

Keelay: Well, it's somewhat conceptual I guess..It's not like Prince of Thieves conceptual, but basically we just wanted to make it feel like it was a car ride. When you roll around your city with your peoples and see different folks and situations, you may hear different songs on the radio or stop at the liquor store.. It's more like a theme to the album.

Zaire: I don't know 'bout Kee, but I was bankin' on tying the whole album together with a sponsorship from St. Ides(©, ®, AND ™), but when I called up their corporate offices they said that they don't sponsor rap dudes no more. You do the math lol.

RubyHornet:  In terms of the artists you have on the album, they differ in styles, but in your opinion, do they share a common vibe or quality that ties them together and served as almost a pre-requisite to be included?

Zaire: I think the common vibe that the artist share is that both Kee and I were big fans of the artists that we reached out to, and fortunately for us, they all really came correct on the collab tip. We all know that a lot of guest appearances on an album can end up with a mediocre effort from artists, but this time around, we felt folks brought their a-game. The LP's rhythm is set by Kee & I, but all of the artists played their own role perfectly.

Keelay: We really just sat down and thought about who we would like to get on the album, that was reachable for us. Some folks came through and laced us, others didn't work out as planned..that's how it goes, I guess. We almost got John Brown..Ghetto Revival, holla! We couldn't afford him tho..lol. From there it became a process of sending songs back and forth between both Zaire and I after they had been recorded, to really create the songs. For the most part, we pretty much had the whole album mapped out how we wanted it before anything was recorded, almost like a script with a cast that we wanted. We had planned different roles for different people. From there it was just following through with what he had planned out.

RubyHornet:  What producers had the biggest effect on your own styles and development?

Zaire: My biggest influence is DeVante Swang of Jodeci. Of course, they were one of the heavy hitting groups back in the 90s, but I always heard the left field elements of Jodeci's joints back then, and that's still true today. He, along with his crew of musicians, hit a sweetspot that I think hasn't been rivaled until this day, in my opinion at least.

Keelay: Man, all the regulars Dre, Premo, Dilla etc.. That's a lame answer I know, but cats outside the regulars would be Quik, Battlecat, Nottz.. I'd say really the biggest effect on my development would be my peers. Listening to them on internet forums and stuff like that, Zai, Jfish, Illmind, Mphazes, Chuckelz, croup.. this cat Styalz I remember him bein ill..  I used to study them cats man..haha

RubyHornet:  What is the 'go to' thing if you're stressed or experiencing a block?

Keelay: I just try to do something else creative or listen to records or practice the keyboard. Most of the time that usually means I need a break though...

Zaire: Aw man, I go straight to the whip and blast some crazy music. Nothing more inspiring than riding around the city banging some music from ya favorite artists.. Jeezy!

RubyHornet:  I'm digging the song with Blu, "The Times", what role does music serve for you in terms of dealing with the ups and downs of life?

Zaire: Music is def therapeutic from my perspective...I know for a fact that if I don't get to create some kind of music in brief a period of time, then my equilibrium is all messed up, lol. Most of the time I get cranky as hell.

Keelay: Music is like my soundtrack to life, it's like when you listen to a song and you remember the crazy details of when that song came out.. what girl you liked, what you did that summer, what you were going through when you made a certain beat or song or whatever.

RubyHornet:  What does the end of '08 and top of '09 hold for Keelay and Zaire?

Keelay: We got a bunch of stuff lined up. Our video for "The Times" featuring Blu, our label mates Fortilive and Nino Moschella is out now on mtvU.com, definitely go check that. We got like 4 videos for the album, so we are gonna try to put those out there as well. We have a free project we are putting out before the year ends with cats like Torae, Supastition, Nightclubber Lang, Khizman..got the whole Sole Vibe squad on there.. Then early '09, Feb. to be exact.. we'll drop our album Ridin High..

Zaire: Well in '09, besides planning to break a few New Years Resolutions, I hope to get down with more artists, especially R&B artists, especially if Keysha Cole is reading this, and ESPECIALLY if she see's my email addy in the interview. If not, she can just page me, I got T-Mobile..lol...

RubyHornet: Three things you want listeners to know about Keelay and Zaire before listening to the music.

Zaire: First and foremost we're fans of music, second, we are fans of versatility, and last but not least, We wanna work with everybody, so holla for some beats, or let's do a project!

Keelay: Neither of us rap.  We are not the second coming of Riggs and Murtaugh, and we drink Crown on the rocks, so if you see us at the bar holla...

 


doomtree

First Look: Doomtree

When you think of Minneapolis Hip Hop, you may first think of Rhymesayers.  When you think about 9 member Hip Hop crews, you may first think of the Wu-Tang Clan.  Well, the Doomtree collective have simultaneously added their name to both lists with their self-titled LP, released earlier this year.  While the crew consists of people from different races, ethnicities, genders, and musical upbringings, they share a mind set that makes everything work.

"We all care about good music first and foremost," Doomtree member P.O.S. tells about the common thread running through the crew.  "We want to do music and put out albums the way we want them to go, not necessarily the way they’re supposed to go," he adds.

Putting together an album with 9 different solo artists can be a difficult task, and in this RH First Look, P.O.S. gives us a rundown of the process, a crash course on the Minneapolis DIY mindset, as well as the skinny on a couple choice album cuts.  Get behind the microscope below...

RubyHornet:   I want to start by talking about the things that link your collective together.  I mean you guys are 9 individuals of different backgrounds, ethnicities, etc, what is that common mindset or vibe that you all share?

P.O.S.:  We all grew up together.  We all have a few solid principals running through all of us.  A few of them being that we all care about good music first and foremost.   When it comes to our stage show, you’ll never see us just standing around in our cool clothes.  When it’s over, you’re going to see us covered in sweat, and ready to go to sleep.  We’re not hanging out trying to be cool.  Everybody wants to be cool, but that is not our main focus.  That is one thing that definitely sets us a part in Hip Hop to start with, but also comes from our roots in different genres of music besides Hip Hop…Ultimately what links us is that we want to do music and put out albums the way we want them to go, not necessarily the way they’re supposed to go.

RubyHornet:   You hail from Minneapolis, which in terms of Hip Hop music is best known for Rhymesayers and their approach to everything from creating to touring to marketing.  I know that you all also have a relationship with them.  My question is, when you were younger did you look to them as a model in anyway, and what’s it like to now work with them?

P.O.S.
:  My first year of high school, when I was in school with Mictlan freestyling or whatever, we all heard Rhymesayers.  We all heard Atmosphere.  We all thought it was cool, but I personally come from a DIY/punk rock background.  Everybody in the group comes from DIY, we looked at the Rhymesayers collective before it was really cracking on a national level, and we didn’t know that.  That was the first rap music that I ever heard that I was like, ‘this is from here?  This is from Minnesota?’  I knew that it could happen, but I associated the whole Do It Yourself vibe with punk rock, so when I realized that there were people in Minnesota doing it with Hip Hop, that kind of blew my mind.  It also blew the door open a lot.

RubyHornet:  In terms of the DIY attitude, how is that reflective of Minneapolis as a city, and the people that inhabit it?  Do you feel we can see it through your music?

P.O.S.:  One of the biggest things is that we’re a major city to ourselves, but nobody moves to Minneapolis to be a star.  Nobody does that.  They move to L.A., they move to Chicago, they move to New York, Denver, Dallas, big cities.  Our city is big enough, it does what it is supposed to do, but there’s no coast here.  There’s no major record label, there’s just a longstanding history of music.  So, the one thing we know out here is that right from jump there’s no record label.  There’s no executives coming to the shows to watch you play.  You know that from jump, you’re in Minnesota.  It’s one of those things where if you expect to get anything done, if you expect to progress and advance as an artist, you got to expect to do that for yourself.  Being located in the middle of America, our sound, not just Doomtree but Minnesota, the sound is made of various artist’s favorite sounds from every coast, every genre, every style.  You take it to make it feel how you want, there are no rules.  It’s one of those cities that has such a long musical history of people cracking out how they want, a lot of people who came out doing it how they wanted to do it and made a name.  That’s one thing that keeps us going.  When you’re a musician out here and you take it seriously, you think about the history of Minnesota music, you definitely don’t think, ‘what’s cracking right now?  How can I make this?  What’s popular?  Should I chop and screw this cause everybody else is?’  We’re in the middle man, we’re in the middle top of America.  We’re getting everything, mixing it up, and making it our own thing.

RubyHornet:  What is going on there from a socioeconomic standpoint with the things effecting the country as a whole?  How is that taking shape in Minneapolis, what are everyday people going through there?

P.O.S.:  Man, same as everywhere else.  Where are you at right now?

RubyHornet
:  I’m in Chicago.

P.O.S.:  Yeah.  You know what it’s like man…There’s the same amount of unrest in Minnesota as anywhere else.  Maybe a little more so because we’re in the Heartland, everybody expects us to be one certain type of people and we’re not.  Everywhere I go, and I’ve been on a lot of tours, everywhere I go, there’s struggle.  It’s all America, it’s all American politics.  And it’s all people that have a perception of you that you have to take their perception, deal with it, then show and prove.  Whether it’s musically, whether it’s what you believe in, whatever it is, people don’t really take anything for face value these days.  They assume everyone is on something.

RubyHornet:  What was the project like in terms of constructing the album, and showcasing the individuals in Doomtree, and  showcasing your strengths as a collective?  Is it almost another skill of everyone in the group to work with each other and not let their egos get in the way?

P.O.S.:  That’s the thing about us, we’ve all be really good friends for a lot of years.  These are my oldest and closest friends hands down.  So, when it came down to making the record, Lazerbeak, who is the primary producer on the record, and primary producer on a lot of Doomtree projects, he turned in somewhere between 40-50 beats.  We all just sat down with the beats on repeat and wrote, and worked it out.  Sometimes it was like, ‘everybody’s got verses, we’ll put the verses together, how do the verses work?’  Essentially it’s a lot of solo artists figuring out how to work together.  We all know each other so well that it’s not an ego thing.  We’re all 100% certain that if we’re not on this track, there’s another track being made tomorrow.  It’s never been an issue of, ‘I want to get on that one.  Let me on that one,’ or anything like that.  It’s always been like, ‘You got a verse?  Cool.  Is the song long?  It’s not too long, hop on?  You got an idea, something we could add to this?  Fix this chorus…’  All the ego stuff, and all the transitioning from solo artists to trying to work together, all that happened within the first 5-6 months of writing the record.  Everybody was kind of holding back their best s**t, cause everybody wanted to save it for their solo record, and then, by the time the record started to get made, you see what everybody else is coming with and everybody just stepped it up.  Nobody wanted to be outshined, or really outshine everybody else so it just melted and worked its way to where everyone feels like their shining in their moments.  That’s why there’s not too many solo songs.  We didn’t want it to be a label compilation, we wanted it to be a crew album.  We didn’t want 3 P.O.S. songs, and 3 Sims songs, and 3 Dessa songs.  We wanted it to be one solo song apiece and collabs on everything else.  We knew that going into it, so there was no butting heads.  It was actually way easier than it should have been with 9 people.

RubyHornet
: I also want to ask you about your solo track, “Liver Let Die”.  You say, ‘this is a little city, so twisted this village be, it’s a wonder nobody just ever told you leave it be.’  Are you talking about Minneapolis? Or is this a place that may exist in your mind?

P.O.S.:  It is literally talking about Minneapolis being a small city, but when I wrote it, I was writing from a place of panic and the whole bar culture.  I finished that song up and placed it in the wintertime in Minneapolis.  The winter there is probably the same as the one in Chicago, your friends disappear.  Your friends don’t disappear, but the people that are peripheral friends in your life, people that you know, but don’t know that well, the one’s you see and have almost exclusively bar conversations with, the people you’ve known 5 or 6 years but have never met sober…I’m not a big drinker, but I’m a musician, I’m in the bars, I’m out.  There’s a lot of people that I know.  That’s what I’m commenting on in that song.  It’s like, this is a little city, but every city is a little city if you break down whatever scene and people you’re rolling with.  It’s kind of hard to break out of that, no matter what city you’re in…Essentially what I’m saying is, ‘I don’t know what you guys are doing, but I’m working on something.’  That’s the general vibe.  I’m talking about people in the bars, interpersonal relationships, and I’m just commenting on ‘I don’t know what you guys are doing, I’m not sure what you guys are feeling, but this is what I’m about.  I’m about progress, I’m about moving forward.’  I’m just trying to say that in the most rapp-y way to make it fit in a rap song.

RubyHornet
:  You have a song with Sims, “Accident”.  He says, ‘we went from primates to inmates of a mindstate.’ What mindstate do you think that is, and what do you see as your music’s role in perhaps freeing people from that?

P.O.S.:  To be straight up, I don’t see myself, or Sims, as somebody who is freeing anybody from any kind of mindstate.  All we’re trying to do in songs like “Accident” is point out where people are kind of just sitting and tell them to let go in the flyest way possible.  When he says, ‘we went from primates to inmates of a mindstate,’ he’s talking about evolving communities, and then growing out of primates, monkeys, with inmates of the mindstate being the idea that ‘they’ are in power.  This nameless thing that you can’t do anything about it so you might as well enjoy it…We spend a lot of time doing everything we can to not say ‘they’ and talk about imaginary rappers, imaginary situations.  But we’re treated the way we allow ourselves to be treated, and every once in a while it’s important to call that out.  The whole vibe of you watch TV or you listen to NPR and you hear what’s going on in the world and you hear it and you can recite it back to your friends of how f**ked up it is.  But you don’t actually realize it’s happening to you…This is actually happening to us, all of us at the same time.  It’s like, ‘oh man, everything is so f**ked up, dude.’  But there’s nothing to say or do after that.  That’s kind of what we’re talking about.  He’s got a lot of my favorite verses on the album talking about social politics and the way people are treated.

RubyHornet:  Within the crew do you see everyone in the crew having their specialty as far as what they talk about?

P.O.S.:  This is not our first record, but this is our first record.  We’ve all been rapping for a longtime and have our own records, but now we’re all out as Doomtree.  I got two solo records under my belt, and one coming out next year. All of us have releases that we’ve put out in Minnesota only.  So everybody has the niche they like…We all have goals, we all want to be the best emcee that we can be, but it’s never been in our best interest to be the best emcee in the world.  There’s too many emcees to try and do that.  We want to be the best emcee that we can be.  We don’t want to pose.  We don’t want to posture for people, we just want to rap our asses off about s**t we care about.  I can honestly say that about everybody in the crew.