For Leica’s 100th anniversary, designer Marcelo Ribeiro under F/Nazca Saatchi & Saatchi was to create a DIY Leica camera as a gift to Brazilian store customers who had purchased any M camera during the year. This kit is truly DIY giving the lucky owner a taste of what it is like to make a real Leica camera. It would come with an acrylic sheet where you could just punch out pieces and combine it to the body one piece at a time. The kit never made it into production because the costs were too high, but it was a pretty cool idea, and it was unfortunate that Leica couldn’t pull it off. Check out the video about the DIY Leica camera that never became a reality.
[Via Leica Rumors]