Like many other film companies, DreamWorks is attempting to turn their intellectual properties into a profitable market. The animation studios will be adding to their repertoire a new publication company through which books promoting their characters will be produced.
Previously the studio was licensing different publishers to make books featuring their characters with Simon & Schuster holding the master license. Calling their new company “DreamWorks Press,” they intend on publishing books with the studio’s characters and stories to provide their fans with a year-round meaningful experience. The Perseus Books Group will sell and distribute the books.
The franchises the studio intends on targeting the most are the popular works like Kung Fu Panda, Shrek, Madagascar, and other future productions. An international team is in the works in order for these publications to be enjoyed around the world. DreamWorks hopes that this new project will be something to keep their creative works in business for a long time.
[via Deadline Hollywood]