The 2015 Academy Awards happened this past weekend, and it was as star-studded and glamourous as ever. The annual Hollywood spectacle awarded Oscar winners in both triumph and upset, and although viewer ratings fell to a six-year low, social media was flooded with clips and snapshots of celebrities and their fashion choices. With such change in times with the impact of social media and Instagram, in particular, Vanity Fair cleverly created an instant photobooth at their Oscar Party to connect a live feed for their followers.
The rather elaborate photo booth was set up in collaboration by photographer Mark Seliger, Vanity Fair, and Instagram, and allowed party goers to pass through without missing a portrait. Going even further, they shared behind-the-scenes shots and video of the studio set up. The idea proved to be a success as each posting on Instagram reached thousands of likes and new followers. With viewer ratings switching popularity from television to social media, I would say this is just the beginning of similar ideas to come in the following years.
Take a look at some of most popular “Insta-Celebrity Portraits”, and find more here.