Once a part of Lil’ Wayne‘s Young Money Entertainment, Curren$y knows how the branded groups work. Since leaving Young Money in 2006, this Closed Sessions alum has hands down been one of the hardest workers in the game and after getting signed to Warner Bros. Records in February, he’s made it abundantly clear about what his goals for the future are. In July, Curren$y told Village Voice about his goals for his Jet Life brand.
“It was definitely, shall we say, educational to see certain artists going out building their empires, building their own movements, Pharrell with Star Trak, Cam’ron with Dipset. Fans would hear a be and be like ‘That sounds like a Neptunes beat,’ or ‘That sounds like a Dipset joint.’ That’s how I engineered Jet Life to be. I want it to be branded in a way, so the people know what it is.”
So when the super productive MC, the same one who has released Covert Coup, Weekend at Burnie’s, and Verde Terrace in 2011 alone, said he wanted to build his brand, you’d best believe he was going to go out and get another talented artist. Fresh off of the release of Premier Politics, Sir Michael Rocks joins the JLR family that consists of Trademark Da Skydiver, Young Roddy, Ciso, and Street Wiz. Congrats to both Curren$y and Mikey Rocks and here’s looking forward to some joint tracks from these two. And yes, that was a pun.