Netflix Testing Teasers Before and After TV Shows

Of all of the benefits Netflix offers over other services is their refusal to implement third-party ads. While the price of subscription has changed a bit over the years (and is perhaps facing another upcharge imminently), their dedication to bringing amazing content to their subscribers, both original programming and licensed shows/films, is well worth weathering an extra buck or two, especially when we can binge-watch Scrubs (like what my roommates and I currently do) or Orange is the New Black (like what my roommates and I will do soon) uninterrupted.

However, Netflix has recently begun testing pre-roll and post-roll teasers for their Netflix original shows for certain users/markets. While the next logical conclusion would be the introduction of third-party ads a la Hulu, Netflix CEO Reed Hastings took a very clear stance yesterday following speculation that the aforementioned teasers were paving the way for ads in the future, sharing on Facebook: “No advertising coming onto Netflix. Period. Just adding relevant cool trailers for other Netflix content you are likely to love.”

Indeed, the teasers have been for other Netflix original series, such as Marvel’s Daredevil or the upcoming third season of Orange is the New Black. The teasers serve as the next wave of recommendations, and while they may be a bit intrusive, who isn’t on the constant prowl for a new show to binge-watch once their current show’s run comes to an end?

[via Tech Crunch]

Geoff Henao

Geoff Henao is a writer/kinda photographer affiliated with the Chicago collective LOD. His interests include film, punk rock, cute girls, graphic novels, video games, and the Chicago Bulls. He's funny sometimes.

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