Paul Rodriguez

Paul Rodriguez is that dude.   The pro-skater and artist has been able to put his name, brand, and style on clothes, shoes, and now Mountain Dew cans as “The Dew” brings back their artist collaboration series.   Working with Don Pendelton, Rodriguez designed the can above, which is somewhat of a prototype for Mountain Dew’s new Green Label Art design contest open to artists across the country.   Fans can peruse the entries and vote on their designs at Green Label Art’s site.

P-Rod and Pendelton also give us a behind the scenes look at the design process, and also shot a proper commercial.   Both of those can be seen below.