Adrock of the Beastie Boys

From our friends at Vice TV.

This week on Soft Focus we have Beastie Boy Adam Horovitz , King Ad Rock, on the couch for a nice chat NYC style with Ian.

All choices in life come with that “what if…” side of the coin. Back in ’86 Ad Rock went to buy the Paul Weller black and white Rickenbacker. But when he got to the store he saw an 808 drum machine that he had previously heard about. He ended up buying the 808 instead of his dream guitar, and thus began the chain of events that have led us up to today. What if he had gone with the Rickenback? Surely my teen years would have still be stoned but would they have been as much fun? Probs not.

What else does King Ad Rock discuss? How about discovering LL Cool J for starters.

Set aside 15 minutes and watch all four parts below…


Part 1:


Part 2:



Part 3:

Part 4: