Beats Music Enters the Streaming Game

Dr. Dre and Interscope CEO Jimmy Iovine took over the headphone industry with their celebrity-driven Beats By Dre line since emerging in 2008 and now have their sites set on the online music-streaming market. The pair behind the iconic Beats Electronics announced plans over the weekend for their next project, Beats Music, an online music-streaming service not unlike Spotify, Pandora or iTunes Radio. Beginning on January 21, users can subscribe to the service for a $10 monthly fee after which they are prompted to provide three genres and three artists from which the program creates a custom algorithm from which to browse music.

While Beats Music does boast a 20-million song roster, it still couldn't swing The Beatles or Led Zeppelin, but that doesn't seem to be stopping others from getting on board. According to Mike Snider of USA Today, "Already, AT&T is on board with an economical $15 monthly family plan. Another major player, wireless speaker company Sonos, plans to have Beats Music operational on its speakers and music systems on Day One. More collaborations will likely become public as the launch date nears." It seems that the next big race will be for Internet streaming supremacy, and Pandora and Spotify better watch out because Beats Music seems ready to take things up a notch.

[via USA Today]