Watch Evidence's New Video for "Powder Cocaine" featuring Slug
I'm still bumping Evidence's new LP, Weather Or Not. And while it released in January, I won't be surprised when it ends up on some year ends lists come December. After giving us videos for "Throw It All Away", "Jim Dean", and "10,000 Hours", Evidence now brings us a crispy clean video for "Powder Cocaine". Directed by Jason Goldwatch and shot by Stephan Vanasco, the video features Slug, a lot of bouncing medicine and an ill cameo from Ev's son, Enzo.
On the first few listens, I didn't really dig this record but it continues to grow on me. Maybe it's the same for you. Peep it below.
Peep our interview with Evidence Here.
Watch Evidence's New Video for "10,000 Hours" featuring DJ Premier
In his book Outliers, Malcolm Gladwell argued that it takes 10,000 hours practicing a craft before one becomes a master. Evidence picks up the concept in his new song/video produced by the legendary DJ Premier. Fans will recall that Premier produced "You" off Ev's last LP, Cats and Dogs, and it's great to see the two come together again here.
Utilizing vocals from "Ain't Nuthin' But A G Thang", Evidence appears ready to accept his status as an OG and master at music. Throughout his career, he has discussed his confidence as well as not being able to handle praise. Parts defense mechanism, part insecurities, it is a theme that has ran throughout his solo work.
In "10,000 Hours", Evidence talks about his early days rapping with a deep voice, staying guarded and slowly meeting and becoming peers with his rap heroes. In the glory days of Napster I found and downloaded all kinds of early Dilated Peoples and Evidence records and his voice is noticeably different. If you did the same then you know what I'm talking about. Evidence sounds comfortable and confident on this track, and his fanbase has been calling him one of the best for years. Hopefully now he believes it.
The video is below, and the record is on Weather or Not, which drops 1/26 via Rhymesayers. I can't fucking wait.