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Ant-Man lost a lot of early support last year when fan-favorite director Edgar Wright left the film’s production over stylistic disagreements with Marvel. A few weeks later, Marvel announced Bring It On director Peyton Reed would fill in for the departed Wright and that screenwriter Adam McKay (Anchorman) and star Paul Rudd would re-write parts of the screenplay but still keep the general framework of Wright’s original script. This was at a time where Guardians of the Galaxy was still a huge question mark for the studio, and showed Marvel Films could, in fact, make mistakes as Wright had been working on the Ant-Man script for years, even predating 2006’s Iron Man, which proved to be the beginning of the superhero film renaissance.
Fast forward to last night when the first official trailer for Ant-Man premiered during Agent Carter last night. In a word, the Ant-Man trailer is underwhelming. Whereas every Marvel film up to this point had a sense of spectacle, character, and excitement, the trailer lacks every element that has helped Marvel films dominate Hollywood year-in and year-out. True, such judgment shouldn’t be cast based on an introductory trailer, but it’s hard to imagine that the film we’ll ultimately see this July can replace what Wright had originally envisioned.
The media blitz for Ant-Man begins now and will continue to bombard us with trailers, images, posters, and more until the film’s release on July 17th.