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Art is cyclical, especially in Hollywood, so it was only a matter of time before film studios began to reach into the depths of popular (and semi-popular) ’80s properties to find the next big thing. While the majority of ’80s rehashes have focused on male-driven franchises (G.I. Joe and Transformers to name a couple), not many female-centric franchises have been tapped for the modern adaptation treatment… until now.
Behold, the first official trailer for Jem and the Holograms. Starring Aubrey Peeples (Nashville, Sharknado), the film is about a teenage girl band staying true to themselves in the face of sudden fame. Sounds very fitting for a contemporary music film, doesn’t it? The film is being directed by Jon M. Chu whose notable works include Step Up 2: The Streets, Step Up 3D, G.I. Joe: Retaliation, and the two Justin Bieber films Never Say Never and Believe. Also starring are Stefanie Scott (Wreck-It Ralph), Hayley Kiyoko (CSI: Cyber), and Aurora Perrineau, with Juliette Lewis and ’80s icon Molly Ringwald.
Jem and the Holograms has a dedicated fanbase that seems pretty positive over the film. Universal Pictures is definitely pushing the film alongside Pitch Perfect 2 with attention towards Chu’s connection with Bieber, helping the film establish itself amongst the tween girl demographic. Hopefully, the film will also appeal to older generations that grew up with Jem and the Holograms. We’ll find out just how well the campaign goes when the film hits theaters on October 23rd.