Polaroids, for a long time, were a huge part of American culture. The feeling of instant gratification of simply taking a photo and being able to share it in that moment was so profound. However, as technology advanced and the costs of producing film increased, something had to give. Unfortunately, The Polaroid Corporation had to shutter its doors in the late 2000s, with the end of Polaroid film taking place in 2008. With its closure came a scary notion: instant film, both as a medium and as a huge part of everyday social culture, was gone. It wasn’t until 2010 that The Impossible Project took it upon themselves to save such an illustrious field by purchasing the last factory in the world that produced Polaroid film and began producing their own versions.
Time Zero: The Last Year of Polaroid Film is a documentary detailing the final year of Polaroid’s existence and the community-driven push to keep Polaroid film alive. Broken into three acts, the documentary should be an informative and entertaining look at a piece of yesteryear’s Americana that today’s children may never experience, at least to the same level we did.
Time Zero: The Last Year of Polaroid Film is currently available on VOD and Netflix.