With the release of Transformers 3 this week we have seen an entire arsenal of marketing ensure, coming from McDonald’s to ESPN and now b. I don’t know how many of these will be snatched, as I think a solid black colorway would have worked better. The hats are available now at New Era Flagship stores, and the online store. Hit the jump for more pics.

Rather than opting for a photo realistic print or embroideries, these caps feature illustrative style caricature of the two main characters, Optimus Prime and Soundwave. Under visor is printed with the famous Autobots and Decepticons logos in red.  There is also the basic TF3 cap with 3D embroidery on the front over jet black back drop.