[Video] A$AP Rocky: “Phoenix”

A$AP Rocky entered pop culture lexicon through a video (“Purple Swag”), so it’s no earth-shattering revelation that the head honcho of the A$AP Mob is a bit careful when it comes to putting together his visuals. The recently released “Fashion Killa” video featured Rihanna in a film noir aesthetic and his latest video, this one for “Phoenix” off of LongLiveA$AP is directed by Francesco Carrozzini and has a guest spot from Omar himself, Michael K. Williams. The storyline features a domestic dispute between Williams and a female beau, played by supermodel Joan Smalls, with sparse shots of Rocky throughout. Rocky chooses his videos well, and this one is no flop. As he explained to MTV:  “This tale of a Phoenix is it dies and is reborn in its own ashes. So metaphorically we wanted to manifest that into my video.”

Jake Krzeczowski

Jake Krzeczowski is a writer based in Chicago. Since graduating from the University of Iowa in 2012 he has written for the likes of The Chicago Sun Times, Complex Magazine, and Elevator Magazine.

Leave a Reply