Here at RH, we’ve had our eye on the New York City-based Seattle transplant with the menacing beard, best known as  Decon signee, Aaron Cohen. The young artist has been on his grind since dropping his latest project, Potential Fans back in November, releasing videos and playing shows in support of the Mishka-backed mixtape.

Yesterday, Cohen released his latest video for “Why You Mad For” featuring Philadelphia artist Grande Marshall and produced by EFF.DOPE and Su Bviley via IllRoots. The video, directed by Jason Ano and Mass Appeal, follows Cohen around the city with the haunting beat setting the tone for the day-in-the-life piece. Check out the latest from Aaron Cohen streaming below.

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