Jay Z is at a point in his life where anything he does has to be in the biggest scale possible. We saw him write the new rules of marketing and album sales with his latest LP Magna Carta Holy Grail through a lucrative partnership with Samsung plus a genius viral campaign. Now Hova has followed that up with a new short-film inspired by his track “Picasso Baby”. The video –which was premiered on HBO–was directed by Mark Romanek and featured cameos by Rosie Perez, Wale, Taraji P. Henson, Lyor Cohen, Alan Cumming, Judd Apatow, Marina Abramovic, among others. Peep below.
