Not many people understand the bond between a photographer and their camera gear. And for some of us photo enthusiasts, that gear is all the love we’ll need this Valentine’s Day. In light of the occasion, the fun people at LensRentals proved that they understand this endearing relationship by sharing their love with a funny ad.

But still, what’s Valentine’s without some red roses, a few winks, and maybe a little light jazz? LenRentals.com loves lenses, but they go even further with expressing a little love for the consumer with a great sense of humor that goes a long way. Get a good laugh and check out the video.

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