Lucki Eck$ profile rose significantly this year thanks in part by a strong backing from Elevator Mag and FSD’s Andrew Barber, but to not properly credit his success due to the talent Lucki possess and the quality of the material he has released so far would be highly inaccurate and extremely wrong. The emcee is a genius when it comes to wordplay, which helps him give us his unique vision in a very enhancing way and his non-chalant flow submerges you even more into the aesthetics of the trap stories he tells in his songs. That’s truly why his upcoming tape is one of year’s most awaited projects.

Alternative Trap is set to drop on July 25 and a release part will be held on July 24 at New Era store, to promote the ‘tape and the event, Lucki linked up once again with Elevator to shoot a quick video that sheds some light behind the concept of Alternative Trap. Peep below.