Shad is receiving a lot of praise for his last album, TSOL, which was released last year by Decon and Black Box. Shad was recently nominated for a Juno award for his work as well, continuing the positivity for his new LP. Today we have a new from video from TSOL in the form of “Keep Shining”, directed by Sarah Michelle Brown and featuring a bevy of women from all walks of life. Brown shared some of her thoughts about the video, releasing the statement:
“To me, the “Keep Shining” video is an ode to the strong and often under-appreciated spirits of women. This video was designed as a candid and thought/emotion-provoking concept. My goals were to create a candid and uplifting experience that featured a wide diversity of women and girls and to also unearth what I felt lay beneath the lyrics: A call to claim one’s voice. Early on, I realized a key to this concept: Shad barely appears in the video. The ladies own the lyrics. For me, it’s as if Shad is saying “take it, own it, your voice belongs to you.” It was my intention to show strength, vulnerability, joy, catharsis and reclamation of the spirit of all those who appeared in these 3 minutes and 44 seconds. My hope is that it will speak to women, girls, men and boys and everything in between. Let’s all “Keep Shining”.”
Watch the video below.