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Shouts to the Soul Assassins crew for coming up with this innovative lookbook. Featuring a little roundabout with producer-extraordinaire The Alchemist, the video showcases a strong line of clothing that will be online and in-stores in mid-August.

Soul Assassins is proud to announce the release of our Fall 2011 collection. Based on the theme “Death Is Only The Beginning” the collection is a reincarnation of the Soul Assassins lifestyle brand. Our Fall ’11 line is heavily influenced by the music and art that ascends from the Soul Assassins family.

We spent a day with World famous DJ/producer The Alchemist, who has been part of the Soul Assassins family since the early 90s. From studio to barbershop and everything green and in-between, we roll with Al as he discusses what Soul Assassins means to him and gives a sneak peek of the new Fall 2011 Soul Assassins line.

 

Don’t Miss: The Goodness DJ Muggs Live At The Darkroom on Friday (6/17)

 

Hit the jump for the video