It looks like Apple is ready to step into the ring with Spotify, Rdio, Pandora, and Google Play Music All Access by officially announcing that it’s music streaming service iTunes Radio will be available September 18. Apple’s newest music feature will be released as part of the new iOS7 update. “Its focus is placed on playlists or stations based on the music that already exists in users personal libraries, this is generated from iTunes entire catalogue.” You will be able to use iTunes Radio on all Apple devices as well as with iTunes Windows based devices. There is no cost to using iTunes Radio and it is completely free but like other services it will supported by ads but there is an upgrade that’s ad free for a price.

[Via Hypetrak]