As far as musicians go today, there are few who are able to make fans of everyone. Miley may be idolized by young teen girls, but can’t be endured by most of the rest of society, Justin Bieber may have half the world’s population following him on Twitter, but still can’t seem to click with certain age groups. Enter: Lorde, the 17-year-old Auckland, New Zealand native who’s debut single, “Royals” was an instant worldwide smash hit that catapulted her from her tiny island nation to playing the biggest stages in the world. Too young to buy a cigarette or lottery ticket in the U.S., she is quickly cementing herself as an all-around talent that can’t be ignored. Everything from her lyrical content, to her sinewy look and brash singing allow for one of the widest audiences in music today.
Today, Lorde dropped her latest single off her critically-acclaimed debut, Pure Heroine, titled “Team”. A testament to the power she is quickly gaining, the premier of the video knocked down Internet giants Youtube and Vevo for a period of time. The video was shot in Red Hook, Brooklyn and features Lorde in a sort of underground post-world environment, split with footage of her recent performance at the Aria Awards in Australia, all shot by director Young Recipient. The video came complete with a message from Lorde on the meaning of the track, read and watch below.
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