From working in the booth to working in the streets and beyond, Yo Gotti has long been known as “The King of Memphis”. On a months-long public relations push in the lead up to his highly-anticipated new album, I Am, Gotti is out to prove he’s ahead of the game with his music video for “Lebron James” featuring fan-generated content of the 5-time NBA MVP. Having had a chance to catch Gotti while his I Am tour came through Chicago, I can certainly speak to the hunger the song evokes as his set was tailored from beginning to end and packed with hits new and old, all in front of one of the largest strobe lights I’ve ever seen. Pick up I Am, due out November 19.

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